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Fandom Analytics: Creating and Harnessing Consumer and Cultural Passion (Business Guides on the Go) - Hardcover
- PublisherSpringer
- Publication date2024
- ISBN 10 3031659244
- ISBN 13 9783031659249
- BindingHardcover
- LanguageEnglish
- Number of pages274
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Fandom Analytics: Creating and Harnessing Consumer and Cultural Passion (Business Guides on the Go)
Seller: Friends of Pima County Public Library, Tucson, AZ, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Good. Hardcover. Ex Library with usual markings, stamps and/or stickers. Good condition. Slight bumping to hardcover corners. Clean pages and tight binding. Until further notice, USPS Priority Mail only reliable option for Hawaii. Proceeds benefit the Pima County Public Library system, which serves Tucson and southern Arizona. Seller Inventory # 529WDE000CUE
Quantity: 1 available
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Fandom Analytics: Creating and Harnessing Consumer and Cultural Passion
Print on DemandSeller: Majestic Books, Hounslow, United Kingdom
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Condition: New. Print on Demand. Seller Inventory # 396251631
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Fandom Analytics
Published by
Springer, Berlin, Springer Nature Switzerland, Springer, 2024
ISBN 10: 3031659244
ISBN 13: 9783031659249
New
Hardcover
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Seller rating 5 out of 5 stars
Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The success of modern sports, entertainment, political, and other cultural categories is driven by organizations' ability to create and manage fandom. This book explores fandom from a marketing perspective providing a multidisciplinary framework for understanding, measuring, and growing fandom. It provides a fandom analytics framework for creating and managing fandom and identifies the macro forces (technology, demographics, etc.) that are changing fandom's structure and societal role. The book goes beyond understanding the foundations of fandom by demonstrating how marketing tools may be employed to value and manage fandom assets. It is designed for existing and new generations of sports and entertainment professionals, as well as scholars, students, and academics interested in sports and entertainment marketing and analytics. 260 pp. Englisch. Seller Inventory # 9783031659249
Quantity: 2 available
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Fandom Analytics : Creating and Harnessing Consumer and Cultural Passion
Published by
Springer Nature Switzerland, Springer International Publishing, 2024
ISBN 10: 3031659244
ISBN 13: 9783031659249
New
Hardcover
Seller: AHA-BUCH GmbH, Einbeck, Germany
Seller rating 5 out of 5 stars
Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - The success of modern sports, entertainment, political, and other cultural categories is driven by organizations' ability to create and manage fandom. This book explores fandom from a marketing perspective providing a multidisciplinary framework for understanding, measuring, and growing fandom. It provides a fandom analytics framework for creating and managing fandom and identifies the macro forces (technology, demographics, etc.) that are changing fandom's structure and societal role. The book goes beyond understanding the foundations of fandom by demonstrating how marketing tools may be employed to value and manage fandom assets. It is designed for existing and new generations of sports and entertainment professionals, as well as scholars, students, and academics interested in sports and entertainment marketing and analytics. Seller Inventory # 9783031659249
Quantity: 1 available
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Fandom Analytics
Print on DemandSeller: moluna, Greven, Germany
Seller rating 5 out of 5 stars
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Seller Inventory # 1702913715
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