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Transformational Sales: Making a Difference with Strategic Customers - Softcover

Kotler, Philip; Dingena, Marian; Pfoertsch, Waldemar

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9783319206073: Transformational Sales: Making a Difference with Strategic Customers
Softcover
ISBN 10: 3319206079 ISBN 13: 9783319206073
Publisher: Springer, 2015

This specific ISBN edition is currently not available.

Synopsis

Introduction.- Driving Change with Strategic Customers.- Setting the Joint Transformation Agenda.- Guiding Customer Business Transformation.- Enabling Internal Transformation.- Undertaking the Transformative Journey.

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Publisher
Springer
Publication date
2015
Language
English
ISBN 10 
3319206079
ISBN 13 
9783319206073
Binding
Paperback
Number of pages
188
Rating
  • 4.00 out of 5 stars
    6 ratings by Goodreads

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Other Popular Editions of the Same Title

9783319206059: Transformational Sales: Making a Difference with Strategic Customers

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ISBN 10:  3319206052 ISBN 13:  9783319206059
Publisher: Springer, 2015
Hardcover