Growing Modular: Mass Customization of Complex Products, Services and Software

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9783540239598: Growing Modular: Mass Customization of Complex Products, Services and Software
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A starter to the concepts of modularization and mass customization.

Condensed and application-oriented approach for a broad audience in engineering, production, sales and marketing.

Provides an extensive configurator evaluation checklist for future users and a supplement of business cases.

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"Die Autoren schlagen ... eine Brücke zwischen Massenproduktion und kundenindividueller Produktkonfiguration. Grundlage der bedarfsorientierten Produktgestaltung ist auch hier ein modulares Baukastensystem. In dem Buch werden elektronische Anwendungen besprochen, die als ‘Konfiguratoren‘ dienen können. Dazu gibt es auch eine Checkliste."

(in: Managementkompass, 2007, S. 24)

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Book Description Springer-Verlag Gmbh Mrz 2005, 2005. Buch. Condition: Neu. Neuware - This book is about a practical approach to the Mass Customization of complex products, services and software, namely 'Configure-to-Order', the definition of modular product packages and their configuration on demand, to fit customer-specific needs. 'Configure-to-Order' concepts apply equally well to configuring complex products, services, and software, and are relevant in industries ranging across manufacturing, public services, and financial services. The target audience is those interested in management or process improvement in areas such as customer service, sales, marketing, exports, new product development, or production. Software to support 'Configure-to-Order' is discussed and a generic configurator evaluation checklist is provided. The objective is to provide the reader with a manageable approach to modularization and mass customization, the benefits of this approach, and the shift necessary to get there. 172 pp. Englisch. Seller Inventory # 9783540239598

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