Web Data Mining: Exploring Hyperlinks, Contents, and Usage Data (Data-Centric Systems and Applications)

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9783540378815: Web Data Mining: Exploring Hyperlinks, Contents, and Usage Data (Data-Centric Systems and Applications)
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This book provides a comprehensive text on Web data mining. Key topics of structure mining, content mining, and usage mining are covered. The book brings together all the essential concepts and algorithms from related areas such as data mining, machine learning, and text processing to form an authoritative and coherent text. The book offers a rich blend of theory and practice. It is suitable for students, researchers and practitioners interested in Web mining. Lecturers can readily use it for classes on data mining, Web mining, and Web search. Internet support with lecture slides and project problems is available online.

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From the Back Cover:

Web mining aims to discover useful information and knowledge from Web hyperlinks, page contents, and usage data. Although Web mining uses many conventional data mining techniques, it is not purely an application of traditional data mining due to the semi-structured and unstructured nature of the Web data. The field has also developed many of its own algorithms and techniques.

Liu has written a comprehensive text on Web mining, which consists of two parts. The first part covers the data mining and machine learning foundations, where all the essential concepts and algorithms of data mining and machine learning are presented. The second part covers the key topics of Web mining, where Web crawling, search, social network analysis, structured data extraction, information integration, opinion mining and sentiment analysis, Web usage mining, query log mining, computational advertising, and recommender systems are all treated both in breadth and in depth. His book thus brings all the related concepts and algorithms together to form an authoritative and coherent text.

The book offers a rich blend of theory and practice. It is suitable for students, researchers and practitioners interested in Web mining and data mining both as a learning text and as a reference book. Professors can readily use it for classes on data mining, Web mining, and text mining. Additional teaching materials such as lecture slides, datasets, and implemented algorithms are available online.

About the Author:

Bing Liu is an associate professor in Computer Science at the University of Illinois at Chicago (UIC). He received his PhD degree in Artificial Intelligence from the University of Edinburgh. Before joining UIC in 2002, he was with the National University of Singapore. His research interests include data mining, Web mining, text mining, and machine learning. He has published extensively in these areas in leading conferences and journals. He served (or serves) as a vice chair, deputy vice chair or program committee member of many conferences, including WWW, KDD, ICML, VLDB, ICDE, AAAI, SDM, CIKM and ICDM.

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