Conjoint Measurement: Methods and Applications

0 avg rating
( 0 ratings by GoodReads )
9783540404798: Conjoint Measurement: Methods and Applications

The book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.

"synopsis" may belong to another edition of this title.

Buy Used View Book

Shipping: US$ 3.99
Within U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Published by Springer (2003)
ISBN 10: 3540404791 ISBN 13: 9783540404798
Used Hardcover Quantity Available: 1
Seller
HPB-Ohio
(Dallas, TX, U.S.A.)
Rating
[?]

Book Description Springer, 2003. Hardcover. Book Condition: Good. Item may show signs of shelf wear. Pages may include limited notes and highlighting. Includes supplemental or companion materials if applicable. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. Bookseller Inventory # mon0000663064

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 109.06
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds