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Under the term Customer Relationship Management (CRM), companies such as SAP, Siebel Systems or E.piphany offer software solutions to optimize customer-facing processes. Business units responsible for the implementation of CRM software are in many cases relatively inexperienced in the reorganization of these processes. It is important for them to consider the needs of their customers as a whole. This book describes the customer relatioship using the concept of the Customer Buying Cycle, thereby creating a neutral orientation framework for CRM projects. For each phase of the Customer Buying Cycle it shows how Information Technologies can be used to generate benefits either for the customer or for the company that implements the CRM tools. This book includes many case studies exemplifying how CRM is realized in the practical business world.
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- PublisherSpringer
- Publication date2001
- ISBN 10 3540413774
- ISBN 13 9783540413776
- BindingHardcover
- Edition number1
- Number of pages151
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Customer Relationship Management: Electronic Customer Care in the New Economy
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9783540413776. Seller Inventory # 8984986
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Customer Relationship Management. Electronic Customer Care in the new economy ; with 8 tables.
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Book Description 137 Ex-library book in GOOD condition, some traces of use, with stamp and signature. Ehem. Bibliotheksexemplar mit Stempel und Signatur, ein paar Gebrauchsspuren. 3540413774 Sprache: Englisch Gewicht in Gramm: 550. Seller Inventory # 716928
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Customer Relationship Management.
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Springer Verlag
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Book Description Gebunden. Condition: Gebraucht. Gebraucht - Gut Zustand: Gut, XIII, 137 pp. 49 figs., 8 tabs. About this book: Under the term Customer Relationship Management (CRM), companies such as SAP, Siebel Systems or E.piphany offer software solutions to optimize customer-facing processes. Business units responsible for the implementation of CRM software are in many cases relatively inexperienced in the reorganization of these processes. It is important for them to consider the needs of their customers as a whole. This book describes the customer relatioship using the concept of the Customer Buying Cycle, thereby creating a neutral orientation framework for CRM projects. For each phase of the Customer Buying Cycle it shows how Information Technologies can be used to generate benefits either for the customer or for the company that implements the CRM tools. This book includes many case studies exemplifying how CRM is realized in the practical business world. Written for practitioners in sales, marketing and IT departments Englisch. Seller Inventory # 15996
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Customer Relationship Management: Electronic Customer Care in the New Economy
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Book Description Hardcover. Condition: Sehr gut. Hardcover, leichte Gebrauchsspuren, Springer 2002, Widmung von Andreas Muther, Versand weltweit / international shipping. Seller Inventory # b147-130520-3-6
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Customer Relationship Management. : Electronic Customer Care in the New Economy.
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Book Description Condition: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher. Seller Inventory # 619380/11
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Customer Relationship Management : Electronic Customer Care in the New Economy
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Book Description Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Seller Inventory # ria9783540413776_lsuk
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Customer Relationship Management: Electronic Customer Care in the New Economy by Muther, Andreas [Hardcover ]
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Customer Relationship Management: Electronic Customer Care in the New Economy
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Book Description Hardcover. Condition: Brand New. 137 pages. 9.25x6.25x0.50 inches. In Stock. Seller Inventory # x-3540413774
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Customer Relationship Management
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Book Description Gebunden. Condition: New. Management concepts and technical solutions With over 400 CRM examples from business practice Text: Under the term Customer Relationship Management (CRM), companies such as SAP, Siebel Systems or E.piphany offer software solutions to optimize customer-facin. Seller Inventory # 908109860
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Book Description Hardcover. Condition: New. New. book. Seller Inventory # ERICA79135404137746
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