Process-based Strategic Planning - Hardcover

Grünig, Rudolf; Kühn, Richard

 
9783540435020: Process-based Strategic Planning
Hardcover
ISBN 10: 3540435026 ISBN 13: 9783540435020
Publisher: Springer, 2002

Synopsis

A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the core issue in this book. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved and contains new material.

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From the Back Cover

A completely revised and updated version of this book was published in 2015 under the title "The Strategy Planning Process".

A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into eight steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved.                 

About the Author

Univ.-Prof. Dr. rer. pol. Rudolf Grünig is full time Professor of Business Administration and Lecturer in Strategic Management in various postgraduate programs at the University of Fribourg, Switzerland.

Professor Dr. Richard Kühn was Ordinarius of Business Administration and Director of the Institute of Marketing and Management at the University of Berne until 2004. Since fall 2004 he is Emeritus, adviser/consultant, member in boards of various Swiss companies. He is author of numerous textbooks and articles in the fields of Marketing and Management.      

   



"About this title" may belong to another edition of this title.

Publisher
Springer
Publication date
2002
Language
English
ISBN 10 
3540435026
ISBN 13 
9783540435020
Binding
Hardcover
Edition number
2
Number of pages
314