This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a separate chapter to each member part: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer Relationship Management. In addition to business models and business webs, digital procurement and marketing processes are likewise addressed such as electronic negotiation processes, security questions with digital signatures, as well as electronic supplier relationship management and customer relationship management. The topics are described based on explicit procedures and descriptive examples of application. The gradual set-up of an electronic Webshop for DVD’s serves as a continuous case study.
The book is directed towards students of economics at universities and technical colleges; it is also suitable for executives, project leaders, and company experts who deal with the digital value chain.
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Book Description Springer, 2009. Hardcover. Book Condition: Very Good. Hardcover; English language; Glossy illustrated boards; 4to - over 9.75" - 12" tall; very good condition. Your book will be securely packed and promptly dispatched from our UK warehouse. For buyers outside the UK we now offer significantly lower rates on our airmail shipping. Bookseller Inventory # 11337col004
Book Description Book Condition: good. 567 Gramm. Bookseller Inventory # M0354089327X-G
Book Description Springer, 2009. Hardcover. Book Condition: Good. 2009. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Bookseller Inventory # 354089327X