Automobile Marketing: Distribution Strategies for Competitiveness: An Analysis of Four Distribution Configurations

 
9783639202496: Automobile Marketing: Distribution Strategies for Competitiveness: An Analysis of Four Distribution Configurations

This book deals with Automobile Marketing and how distribution contributes to manufacturers? and dealers? competitiveness. Based on a thorough analysis of the automobile industry, different distribution solutions are investigated through applying a framework of four strategic issues. First, the pressure to keep distribution costs low while conveying a clear brand message gives rise to decisions on solus or multi franchising. Second, the choice of either selling through one channel that is likely to be committed to the brand, or through multi channels, meaning competition among channels. Third, the choice of selling the products through own outlets or through franchised dealers, the latter giving rise to conflicting interests. Fourth, the choice of mechanisms for coordinating channel members? efforts and knowledge exchange. The findings are presented as four distribution chain configurations: the brand-based chain, the efficiency-based chain, the flexibility-based chain and the premium aspiration chain, the latter representing an inferior strategy by trying to be a premium brand while lacking attractive products.

"synopsis" may belong to another edition of this title.

About the Author:

Anders Parment, Ph. D., is Ass. Professor at Stockholm University School of Business and a well-known consultant in the automotive industry. After his Ph. D. (2005), Anders has focused on the behaviour of young car buyers, resulting in a research project on the future of the automotive industry, and more specifically automobile retailing.

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 115.00
US$ 81.43

Convert Currency

Shipping: US$ 7.95
From United Kingdom to U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Anders Parment
Published by VDM Verlag 2009-10-02 (2009)
ISBN 10: 363920249X ISBN 13: 9783639202496
New paperback Quantity Available: > 20
Seller:
Blackwell's
(Oxford, OX, United Kingdom)
Rating
[?]

Book Description VDM Verlag 2009-10-02, 2009. paperback. Book Condition: New. Bookseller Inventory # 9783639202496

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 81.43
Convert Currency

Add to Basket

Shipping: US$ 7.95
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

Parment, Anders
ISBN 10: 363920249X ISBN 13: 9783639202496
New Quantity Available: 1
Seller:
Rating
[?]

Book Description Book Condition: New. Publisher/Verlag: VDM Verlag Dr. Müller | An Analysis of Four Distribution Configurations | This book deals with Automobile Marketing and how distribution contributes to manufacturers and dealers competitiveness. Based on a thorough analysis of the automobile industry, different distribution solutions are investigated through applying a framework of four strategic issues. First, the pressure to keep distribution costs low while conveying a clear brand message gives rise to decisions on solus or multi franchising. Second, the choice of either selling through one channel that is likely to be committed to the brand, or through multi channels, meaning competition among channels. Third, the choice of selling the products through own outlets or through franchised dealers, the latter giving rise to conflicting interests. Fourth, the choice of mechanisms for coordinating channel members efforts and knowledge exchange. The findings are presented as four distribution chain configurations: the brand-based chain, the efficiency-based chain, the flexibility-based chain and the premium aspiration chain, the latter representing an inferior strategy by trying to be a premium brand while lacking attractive products. | Format: Paperback | Language/Sprache: english | 545 gr | 408 pp. Bookseller Inventory # K9783639202496

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 88.55
Convert Currency

Add to Basket

Shipping: US$ 3.51
From Germany to U.S.A.
Destination, Rates & Speeds

3.

Anders Parment
Published by VDM Verlag (2009)
ISBN 10: 363920249X ISBN 13: 9783639202496
New Quantity Available: > 20
Print on Demand
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description VDM Verlag, 2009. PAP. Book Condition: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # LQ-9783639202496

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 94.54
Convert Currency

Add to Basket

Shipping: US$ 11.92
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Anders Parment
Published by VDM Verlag (2009)
ISBN 10: 363920249X ISBN 13: 9783639202496
New Paperback Quantity Available: 1
Seller:
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description VDM Verlag, 2009. Paperback. Book Condition: New. book. Bookseller Inventory # M363920249X

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 108.04
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

5.

Parment, Anders
Published by VDM Verlag (2016)
ISBN 10: 363920249X ISBN 13: 9783639202496
New Paperback Quantity Available: 1
Print on Demand
Seller:
Ria Christie Collections
(Uxbridge, United Kingdom)
Rating
[?]

Book Description VDM Verlag, 2016. Paperback. Book Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Bookseller Inventory # ria9783639202496_lsuk

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 103.96
Convert Currency

Add to Basket

Shipping: US$ 5.14
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Anders Parment
Published by VDM Verlag (2009)
ISBN 10: 363920249X ISBN 13: 9783639202496
New Quantity Available: > 20
Print on Demand
Seller:
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description VDM Verlag, 2009. PAP. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # IQ-9783639202496

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 108.18
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

7.

Anders Parment
Published by VDM Verlag Okt 2009 (2009)
ISBN 10: 363920249X ISBN 13: 9783639202496
New Taschenbuch Quantity Available: 2
Seller:
Rheinberg-Buch
(Bergisch Gladbach, Germany)
Rating
[?]

Book Description VDM Verlag Okt 2009, 2009. Taschenbuch. Book Condition: Neu. Neuware - This book deals with Automobile Marketing and how distribution contributes to manufacturers and dealers competitiveness. Based on a thorough analysis of the automobile industry, different distribution solutions are investigated through applying a framework of four strategic issues. First, the pressure to keep distribution costs low while conveying a clear brand message gives rise to decisions on solus or multi franchising. Second, the choice of either selling through one channel that is likely to be committed to the brand, or through multi channels, meaning competition among channels. Third, the choice of selling the products through own outlets or through franchised dealers, the latter giving rise to conflicting interests. Fourth, the choice of mechanisms for coordinating channel members efforts and knowledge exchange. The findings are presented as four distribution chain configurations: the brand-based chain, the efficiency-based chain, the flexibility-based chain and the premium aspiration chain, the latter representing an inferior strategy by trying to be a premium brand while lacking attractive products. 408 pp. Englisch. Bookseller Inventory # 9783639202496

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 95.51
Convert Currency

Add to Basket

Shipping: US$ 20.11
From Germany to U.S.A.
Destination, Rates & Speeds

8.

Anders Parment
Published by VDM Verlag Okt 2009 (2009)
ISBN 10: 363920249X ISBN 13: 9783639202496
New Taschenbuch Quantity Available: 2
Seller:
BuchWeltWeit Inh. Ludwig Meier e.K.
(Bergisch Gladbach, Germany)
Rating
[?]

Book Description VDM Verlag Okt 2009, 2009. Taschenbuch. Book Condition: Neu. Neuware - This book deals with Automobile Marketing and how distribution contributes to manufacturers and dealers competitiveness. Based on a thorough analysis of the automobile industry, different distribution solutions are investigated through applying a framework of four strategic issues. First, the pressure to keep distribution costs low while conveying a clear brand message gives rise to decisions on solus or multi franchising. Second, the choice of either selling through one channel that is likely to be committed to the brand, or through multi channels, meaning competition among channels. Third, the choice of selling the products through own outlets or through franchised dealers, the latter giving rise to conflicting interests. Fourth, the choice of mechanisms for coordinating channel members efforts and knowledge exchange. The findings are presented as four distribution chain configurations: the brand-based chain, the efficiency-based chain, the flexibility-based chain and the premium aspiration chain, the latter representing an inferior strategy by trying to be a premium brand while lacking attractive products. 408 pp. Englisch. Bookseller Inventory # 9783639202496

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 95.51
Convert Currency

Add to Basket

Shipping: US$ 20.11
From Germany to U.S.A.
Destination, Rates & Speeds

9.

Parment, Anders
Published by VDM Verlag (2009)
ISBN 10: 363920249X ISBN 13: 9783639202496
New Paperback Quantity Available: 10
Print on Demand
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description VDM Verlag, 2009. Paperback. Book Condition: New. This item is printed on demand. Bookseller Inventory # INGM9783639202496

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 133.04
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds

10.

Anders Parment
Published by VDM Verlag Dr. Muller Aktiengesellschaft Co. KG, Germany (2012)
ISBN 10: 363920249X ISBN 13: 9783639202496
New Paperback Quantity Available: 1
Seller:
The Book Depository EURO
(London, United Kingdom)
Rating
[?]

Book Description VDM Verlag Dr. Muller Aktiengesellschaft Co. KG, Germany, 2012. Paperback. Book Condition: New. Language: English . Brand New Book. This book deals with Automobile Marketing and how distribution contributes to manufacturers and dealers competitiveness. Based on a thorough analysis of the automobile industry, different distribution solutions are investigated through applying a framework of four strategic issues. First, the pressure to keep distribution costs low while conveying a clear brand message gives rise to decisions on solus or multi franchising. Second, the choice of either selling through one channel that is likely to be committed to the brand, or through multi channels, meaning competition among channels. Third, the choice of selling the products through own outlets or through franchised dealers, the latter giving rise to conflicting interests. Fourth, the choice of mechanisms for coordinating channel members efforts and knowledge exchange. The findings are presented as four distribution chain configurations: the brand-based chain, the efficiency-based chain, the flexibility-based chain and the premium aspiration chain, the latter representing an inferior strategy by trying to be a premium brand while lacking attractive products. Bookseller Inventory # KNV9783639202496

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 143.27
Convert Currency

Add to Basket

Shipping: US$ 3.99
From United Kingdom to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book