Parment Anders (172 results)

Condition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

Condition: New.

Paperback. Condition: New. The car - once everybody's dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and in the last few years particularly. Urbanisation, traffic congestion, pollution problems, heavy reliance on scarce oil supplies, safety issues and ever-growing competition, have all provided significant business challenges for the automotive industry. Many car manufacturers have had to fundamentally rethink their design, brand and marketing strategies to thrive in a savvy, consumer-led culture, and markets that are becoming increasingly restrictive in size and opportunity.Auto Brand provides a roadmap to branding and marketing success in the automotive industry from a leading industry expert, featuring case studies from major car brands including Audi, BMW, Holden, Mercedes-Benz, Opel, Porsche, Saab, Seat, Skoda, Vauxhall, Volkswagen, and Volvo. It includes findings from 100 interviews conducted with CEOs, marketing managers, sales managers and sales people, from manufacturer level to small rural dealers, as well as industry experts, policy makers, free-stranding repair shops and professional organizations.Auto Brand is essential reading for marketing managers, sales managers, CEOs, development managers and dealers in all types of companies in the car industry including: manufacturers, national sales companies/importers, dealers, finance companies, insurance companies, free-standing repair shop channels and more. It is the first book to specifically address how to deal with the challenges facing the automotive industry and illustrates how companies can take advantage of new technologies, adapt to emerging trends in consumer behaviour, improve profitability and build even more successful brands in the future.…

Paperback. Condition: Fine.

Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Condition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

Paperback or Softback. Condition: New. Auto Brand: Building Successful Car Brands for the Future. Book.

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Condition: As New. Unread book in perfect condition.

Condition: New. pp. 264.

Condition: new.

Condition: New. pp. 264.

Hardcover. Condition: As New. Leichte Kratzer / Abnutzungen / Druckstellen. Gute Talente zu finden und zu binden ist schwierig. Für die Personalarbeit stellt der Eintritt der 80er-Jahrgänge eine neue Herausforderung dar. Welche Implikationen die so genannte Generation Y für Wirtschaft, Arbeitsleben und Talentmanagement hat, zeigt dieses Buch.…

Condition: As New. Unread book in perfect condition.

Condition: New. pp. 264.

Condition: New. Provides a roadmap to branding and marketing success in the automotive industry from a leading industry expert and features: case studies on major car brands personally conducted by the author including: Audi, BMW, Holden, Mercedes-Benz, Opel, Porsche, Saab, Seat, Skoda, Vauxhall, Volkswagen, and Volvo. Num Pages: 264 pages, black & white illustrations. BIC Classification: KJS; KNDR. Category: (G) General (US: Trade). Dimension: 151 x 229 x 15. Weight in Grams: 404. . 2014. 1st Edition. Paperback. . . . . …

Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.

Condition: New. In English.

Hardcover. Condition: Fine. Abnutzung / Risse - leicht. Die Bedeutung einer durchdachten und lebendigen Arbeitskultur steigt, ebenso die Schwierigkeit gute Talente zu finden und zu binden. Fur die Personalarbeit ist der Eintritt der Generation Y eine Herausforderung. Welche Auswirkungen diese Mitarbeitergeneration auf Wirtschaft, Arbeitsleben und Talentmanagement hat, stellt dieses Buch praxisgerecht dar. Basierend auf internationalen Studien beleuchtet es direkt, warum die Generation Y als Arbeitnehmer anders ist, wie man die Besten rekrutiert und wie Unternehmenskultur, Kommunikation und Arbeitswelt sich dabei verandern. Die zweite Auflage wurde vollstandig uberarbeitet und um drei neue Kapitel erweitert zu Generationenstudien, zur Entstehung einer Branded Society und zum Thema ,Die 90er Generation und die Zukunft". Wertvolle Checklisten und Handlungsempfehlungen erganzen jedes Kapitel.…

PF. Condition: New.

Condition: New.

Condition: New.

Soft cover. Condition: New. ISBN:9780749469290.

Condition: New.

Condition: New. Provides a roadmap to branding and marketing success in the automotive industry from a leading industry expert and features: case studies on major car brands personally conducted by the author including: Audi, BMW, Holden, Mercedes-Benz, Opel, Porsche, Saab, Seat, Skoda, Vauxhall, Volkswagen, and Volvo. Num Pages: 264 pages, black & white illustrations. BIC Classification: KJS; KNDR. Category: (G) General (US: Trade). Dimension: 151 x 229 x 15. Weight in Grams: 404. . 2014. 1st Edition. Paperback. . . . . Books ship from the US and Ireland. …

Condition: New.

Condition: As New. Unread book in perfect condition.

Condition: As New. Unread book in perfect condition.

Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.

hardcover. Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.