Items related to The Relationship Marketer: Rethinking Strategic Relationship...

The Relationship Marketer: Rethinking Strategic Relationship Marketing - Softcover

Hougaard, Soren; Bjerre, Mogens

 
9783642032448: The Relationship Marketer: Rethinking Strategic Relationship Marketing
Softcover
ISBN 10: 3642032443 ISBN 13: 9783642032448
Publisher: Springer, 2010

This specific ISBN edition is currently not available.

Synopsis

The Relationship Aspect of Marketing.- A Systematic Approach to the Buyer-Seller Relationships.- The Economics of Customer Relationships.- Customer Loyalty and Business Economics.- The Driving Forces of Customer Relationships.- Supplier Relationship Levels - Consequences and Contents.- Relationships in Different Environments.- The Individualised Approach to Relationships.- The Sales Centre.- Relationship Marketing Strategy.

"synopsis" may belong to another edition of this title.

Publisher
Springer
Publication date
2010
Language
English
ISBN 10 
3642032443
ISBN 13 
9783642032448
Binding
Paperback
Number of pages
244