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Synopsis
This book describes the strategies and processes of a multi-national US corporation applied in entering emerging markets around the globe. It details the structured approach, innovative ways and concerted efforts involved. Executives learned how to gain footholds in unknown territory and how to deal with complexity and diversity. This process was strongly supported by sharing of learning and resources within the company, and with the local partners, thus creating mutual added value.
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- PublisherSpringer
- Publication date2010
- ISBN 10 3642068588
- ISBN 13 9783642068584
- BindingPaperback
- LanguageEnglish
- Edition number2
- Number of pages206
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Entering Emerging Markets: Motorola's Blueprint for Going Global
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Entering Emerging Markets: Motorola's Blueprint for Going Global
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Entering Emerging Markets
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Springer Berlin Heidelberg Okt 2010, 2010
ISBN 10: 3642068588
ISBN 13: 9783642068584
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book describes the strategies and processes of a multi-national US corporation applied in entering emerging markets around the globe. It details the structured approach, innovative ways and concerted efforts involved. Executives learned how to gain footholds in unknown territory and how to deal with complexity and diversity. This process was strongly supported by sharing of learning and resources within the company, and with the local partners, thus creating mutual added value. 208 pp. Englisch. Seller Inventory # 9783642068584
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Entering Emerging Markets : Motorola's Blueprint for Going Global
Published by
Springer Berlin Heidelberg, 2010
ISBN 10: 3642068588
ISBN 13: 9783642068584
New
Taschenbuch
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - At Motorola they have firsthand knowledge of what it takes to make a company a global leader. Today, the company maintains sales, service and manufacturing facilities throughout the world, conducts business on six continents and employs a large workforce worldwide. But like many US corporations, Motorola's early engagement in emerging markets was l- ited until political changes opened up new opportunities for growth. Since then, Motorola has endorsed a strategy to sell its products, systems and services in these emerging markets and to help new governments establish a telecommunications infrastructure in their countries. Motorola has turned this strategy into a reality throughout Europe, Asia, Africa, the Middle East and Latin America but the course has not been easy. It has taken vision, teamwork, and most important, a plan. In this book, we outline Motorola's working model for emerging markets: a fo- step process that is bold enough to support an aggressive market penet- tion, but realistic enough for any business to follow. Since Motorola was founded in 1928, its main objective has been total customer satisfaction. But satisfying customers can be a real challenge in an emerging market. This book details the experiences of Motorola exe- tives with hands-on experience, who learned that they had to understand the demands of their new customers and consider their cultural differences. Seller Inventory # 9783642068584
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Entering Emerging Markets
Published by
Springer Berlin Heidelberg, 2010
ISBN 10: 3642068588
ISBN 13: 9783642068584
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Describes the strategies and processes of a multi-national US corporation applied in entering emerging markets around the globeDetails the structured approach, innovative ways and concerted efforts involved. Seller Inventory # 5045947
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Entering Emerging Markets: Motorola's Blueprint for Going Global
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Entering Emerging Markets: Motorola*s Blueprint for Going Global
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Paperback. Condition: Like New. Like New. book. Seller Inventory # ERICA79036420685886
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