Synopsis
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.
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Optimal Bundling : Marketing Strategies for Improving Economic Performance
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Springer Berlin Heidelberg, 2010
ISBN 10: 3642084591
ISBN 13: 9783642084591
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Optimal Bundling: Marketing Strategies for Improving Economic Performance
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Optimal Bundling
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Springer Berlin Heidelberg Dez 2010, 2010
ISBN 10: 3642084591
ISBN 13: 9783642084591
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales. 312 pp. Englisch. Seller Inventory # 9783642084591
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Optimal Bundling
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Springer Berlin Heidelberg, 2010
ISBN 10: 3642084591
ISBN 13: 9783642084591
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. The complete theory and practice of bundling: optimization and behavioral approaches, practical implementationScientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of pr. Seller Inventory # 5047499
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Optimal Bundling
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Springer Berlin Heidelberg, Springer Berlin Heidelberg Dez 2010, 2010
ISBN 10: 3642084591
ISBN 13: 9783642084591
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Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
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Taschenbuch. Condition: Neu. Neuware -Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 312 pp. Englisch. Seller Inventory # 9783642084591
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Optimal Bundling : Marketing Strategies for Improving Economic Performance
Published by
Springer Berlin Heidelberg, 2010
ISBN 10: 3642084591
ISBN 13: 9783642084591
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales. Seller Inventory # 9783642084591