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Synopsis
This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present different aspects of the theory and applications of this technique. A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modeling, new choice simulators, and normative models for representing competitive actions and reactions (based on game theory).
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Review
From the reviews:
"The aim of this book is to reflect the substantial research and recent developments done in Conjoint Analysis. Leading scientists present theory, models and applications to marketing and business research. This book of 21 essays contains latest developments in conjoint modeling, a number of comparisons and cross validation studies." (Edward M. Psyadlo, Zentralblatt MATH, Vol. 1059 (10), 2005)
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- PublisherSpringer
- Publication date2010
- ISBN 10 3642090567
- ISBN 13 9783642090561
- BindingPaperback
- LanguageEnglish
- Number of pages380
- EditorGustafsson Anders, Herrmann Andreas, Huber Frank
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Conjoint Measurement
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Springer Berlin Heidelberg Okt 2010, 2010
ISBN 10: 3642090567
ISBN 13: 9783642090561
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present different aspects of the theory and applications of this technique. A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modeling, new choice simulators, and normative models for representing competitive actions and reactions (based on game theory). 384 pp. Englisch. Seller Inventory # 9783642090561
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Conjoint Measurement : Methods and Applications
Published by
Springer Berlin Heidelberg, 2010
ISBN 10: 3642090567
ISBN 13: 9783642090561
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - The book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results. Seller Inventory # 9783642090561
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Conjoint Measurement
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ISBN 13: 9783642090561
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Latest developments in conjoint analysis which is the most important multivariate technique in marketing Covers all hot topics in the fieldThis fascinating book covers all the recent developments in conjoint analysis. Leading scientists. Seller Inventory # 5048080
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Conjoint Measurement: Methods and Applications
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