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Collaborative Promotions: Optimizing Retail Supply Chains with Upstream Information Sharing (Lecture Notes in Economics and Mathematical Systems, 643) - Softcover
Synopsis
Collaborative Promotions presents a novel approach to the improvement of supply chain efficiency through the sharing of information between retailers and manufactures. Readers will find a joint inventory and pricing model, based on empirical data and analysis.
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From the Back Cover
Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today’s retail environment. Beloved because they attract smart customers and generate an immediate effect on a brand’s sale. Feared because there is uncertainty about the competitors’ behavior and the actual customer demand leading to high forecast errors. For the retailer, this results in a doom loop of over- or understocking with high inventory costs in the supply chain. Collaboration between retailers and the manufacturer disentangles the doom loop. The thesis reveals the appropriate kind and timing of information and develops a so called Competition Index. Inventory in the supply chain is eliminated and the customer is served better at a lower price. Based on a joint inventory and pricing model and an empirical analysis, it shows that the supply chain efficiency gains from collaborative promotions result in a win for customers, retailers and the manufacturer.
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- PublisherSpringer
- Publication date2010
- ISBN 10 3642133924
- ISBN 13 9783642133923
- BindingPaperback
- LanguageEnglish
- Number of pages173
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Collaborative Promotions : Optimizing Retail Supply Chains with Upstream Informaton Sharing
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Collaborative Promotions: Optimizing Retail Supply Chains with Upstream Information Sharing (Lecture Notes in Economics and Mathematical Systems, 643)
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Collaborative Promotions
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Berlin Springer Berlin Heidelberg Springer Sep 2010, 2010
ISBN 10: 3642133924
ISBN 13: 9783642133923
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today's retail environment. Beloved because they attract smart customers and generate an immediate effect on a brand's sale. Feared because there is uncertainty about the competitors' behavior and the actual customer demand leading to high forecast errors. For the retailer, this results in a doom loop of over- or understocking with high inventory costs in the supply chain.Collaboration between retailers and the manufacturer disentangles the doom loop. The thesis reveals the appropriate kind and timing of information and develops a so called Competition Index. Inventory in the supply chain is eliminated and the customer is served better at a lower price. Based on a joint inventory and pricing model and an empirical analysis, it shows that the supply chain efficiency gains from collaborative promotions result in a win for customers, retailers and the manufacturer. 153 pp. Englisch. Seller Inventory # 9783642133923
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Collaborative Promotions : Optimizing Retail Supply Chains with Upstream Informaton Sharing
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Springer, Berlin, Springer Berlin Heidelberg, Springer, 2010
ISBN 10: 3642133924
ISBN 13: 9783642133923
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today's retail environment. Beloved because they attract smart customers and generate an immediate effect on a brand's sale. Feared because there is uncertainty about the competitors' behavior and the actual customer demand leading to high forecast errors. For the retailer, this results in a doom loop of over- or understocking with high inventory costs in the supply chain.Collaboration between retailers and the manufacturer disentangles the doom loop. The thesis reveals the appropriate kind and timing of information and develops a so called Competition Index. Inventory in the supply chain is eliminated and the customer is served better at a lower price. Based on a joint inventory and pricing model and an empirical analysis, it shows that the supply chain efficiency gains from collaborative promotions result in a win for customers, retailers and the manufacturer. Seller Inventory # 9783642133923
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Collaborative Promotions : Optimizing Retail Supply Chains with Upstream Information Sharing
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Collaborative Promotions: Optimizing Retail Supply Chains with Upstream Information Sharing (Lecture Notes in Economics and Mathematical Systems)
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