Consumer Behavior: Understanding Consumers- Designing Marketing Activities - Softcover

Hoffmann, Stefan; Akbar, Payam

 
9783658394776: Consumer Behavior: Understanding Consumers- Designing Marketing Activities

Synopsis

Consumers and behaviour

Consumer Behavior Research

Motivation

Emotion

Cognition

Setting

Decision

Interindividual differences

Social environment

Physical environment

Media environment

Changing consumer behaviour

"synopsis" may belong to another edition of this title.