Design Thinking Research: Measuring Performance in Context - Softcover

Christoph Meinel Larry Leifer Hasso Plattner

Softcover

ISBN 10: 3662608855 ISBN 13: 9783662608852

Publisher: SPRINGER

Synopsis

This book summarizes the results of the second year in the Design Thinking Research Program, a joint venture of Stanford University in Palo Alto and Hasso Plattner Institute in Potsdam. The authors have taken a closer look at the issue of co-creation from different points-of-view. The concept of co-creation can also be applied to the phase in which new ideas and related start to influence companies, the economy, our culture, and society.
The perpetual pursuit for inventions, new creations and innovations is inherent to human nature. The concept behind co-creation may sound simple, however, it is both an essential element of Design Thinking and highly complex. It is about creating positive synergies for all parties involved.

Edition details

• Publisher: SPRINGER
• Language: English
• ISBN 10: 3662608855
• ISBN 13: 9783662608852
• Binding: Paperback