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The Right Sensory Mix: Decoding Customers’ Behavior and Preferences (Management for Professionals) - Softcover
- PublisherSpringer
- Publication date2023
- ISBN 10 3662637979
- ISBN 13 9783662637975
- BindingPaperback
- Edition number2
- Number of pages352
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The Right Sensory Mix: Decoding Customersâ Behavior and Preferences (Management for Professionals) by Derval, Diana [Paperback ]
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Soft Cover. Condition: new. Seller Inventory # 9783662637975
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The Right Sensory Mix : Decoding Customers¿ Behavior and Preferences
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Springer Berlin Heidelberg, 2023
ISBN 10: 3662637979
ISBN 13: 9783662637975
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Condition: Sehr gut. Zustand: Sehr gut - Gepflegter, sauberer Zustand. | Seiten: 352 | Sprache: Englisch | Produktart: Bücher. Seller Inventory # 41609167/2
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The Right Sensory Mix: Decoding Customers' Behavior and Preferences (Management for Professionals)
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The Right Sensory Mix (Paperback)
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Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, Berlin, 2023
ISBN 10: 3662637979
ISBN 13: 9783662637975
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Paperback. Condition: new. Paperback. Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that people are rational: They just have a different biological perception of the same stimulus. Their preferences, behavior, and decisions are strongly influenced by the hundreds of millions of sensors monitoring their body and brain. People with more taste buds are, for example, sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea.This book helps product managers, marketers, and corporate decision-makers understand and predict customers behavior and preferences. It provides the tools to design the right sensory mix (color, shape, depth, taste, smell, texture, and sound) for each product, and fine-tune their positioning and range for every local market. Using cases from different sectors, the author shows that this approach delivers planet and people-friendly innovations which have a higher chance of success in the market. People with more taste buds are, for example, sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea.This book helps product managers, marketers, and corporate decision-makers understand and predict customers behavior and preferences. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9783662637975
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The Right Sensory Mix: Decoding Customers' Behavior and Preferences (Management for Professionals)
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Right Sensory Mix : Decoding Customers Behavior and Preferences
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The Right Sensory Mix: Decoding Customers' Behavior and Preferences (Paperback or Softback)
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Springer 4/24/2023, 2023
ISBN 10: 3662637979
ISBN 13: 9783662637975
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Paperback or Softback. Condition: New. The Right Sensory Mix: Decoding Customers' Behavior and Preferences 1.09. Book. Seller Inventory # BBS-9783662637975
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The Right Sensory Mix: Decoding Customers' Behavior and Preferences (Management for Professionals)
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Condition: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 1.19. Seller Inventory # 3662637979-2-3
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The Right Sensory Mix: Decoding Customers' Behavior and Preferences (Management for Professionals)
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The Right Sensory Mix: Decoding Customers' Behavior and Preferences (Management for Professionals)
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Condition: Very Good. Very Good condition. Shows only minor signs of wear, and very minimal markings inside (if any). 1.19. Seller Inventory # 353-3662637979-vrg
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