Items related to Werbe- und Konsumentenpsychologie (German Edition)

Werbe- und Konsumentenpsychologie (German Edition) - Hardcover

 
9783662654705: Werbe- und Konsumentenpsychologie (German Edition)
  • PublisherSpringer
  • Publication date2023
  • ISBN 10 3662654709
  • ISBN 13 9783662654705
  • BindingHardcover
  • Edition number5
  • Number of pages760

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Felser, Georg
Published by Springer, 2023
ISBN 10: 3662654709 ISBN 13: 9783662654705
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ISBN 10: 3662654709 ISBN 13: 9783662654705
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ISBN 10: 3662654709 ISBN 13: 9783662654705
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Felser, Georg
Published by Springer, 2023
ISBN 10: 3662654709 ISBN 13: 9783662654705
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Published by Springer, 2023
ISBN 10: 3662654709 ISBN 13: 9783662654705
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Felser, Georg
Published by Springer, 2023
ISBN 10: 3662654709 ISBN 13: 9783662654705
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Felser, Georg
Published by Springer, 2023
ISBN 10: 3662654709 ISBN 13: 9783662654705
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ISBN 10: 3662654709 ISBN 13: 9783662654705
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Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Wie funktioniert Werbung Wie werden Kaufentscheidungen beeinflusst Wie manipulierbar sind wir als Konsumentinnen und Konsumenten Welche Methoden im Marketing funktionieren und warum Das Buch 'Werbe- und Konsumentenpsychologie' gibt Antworten auf diese Fragen. Mit der fünften Auflage des seit Jahren erfolgreichen und prüfungsrelevanten Lehrbuchklassikers halten Sie die psychologischen Grundlagen des Neuromarketings und der Verhaltensökonomie in Ihren Händen. Wussten Sie, dass ein nicht geringer Teil unseres Konsumverhaltens durch automatische, unbewusste und »implizite« Prozesse gesteuert wird In diesem leicht verständlichen und gleichzeitig wissenschaftlich anspruchsvollen Buch erfahren Sie, welche Rolle diesen Prozessen tatsächlich zukommt. Diese Neuauflage wurde um eine Vielzahl aktueller Forschungsergebnisse sowie neuer Textabschnitte und Kapitel wie z.B. zum digitalen Marketing, Werbung über Influencer, die Bedeutung von Kundenrezensionen, die Folgen des E-Commerce, Online- und Versandhandel und 'innovative' Werbeformen wie z.B. Ambient Marketing oder Native Advertising erweitert. Seller Inventory # 9783662654705

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Published by Springer Berlin Heidelberg, 2024
ISBN 10: 3662654709 ISBN 13: 9783662654705
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. DAS fuehrende Standardwerk auf dem Gebiet der Werbe-, Markt-und KonsumentenpsychologieLeichtes Lernen mit Aha-Effekt: in einpraegsamen Informationseinheiten, mit anschaulichen BeispielenLehrbuch und Nachschlagewerk: gut verstaendlich, pruefungs. Seller Inventory # 587950105

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