Items related to 70s All-American Ads
- PublisherTaschen America Llc
- Publication date2022
- ISBN 10 3836588609
- ISBN 13 9783836588607
- BindingHardcover
- Number of pages638
- EditorHeimann Jim
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All-American Ads of the 70s [Hardcover] Heller, Steven and Heimann, Jim
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Book Description Condition: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!. Seller Inventory # OTF-S-9783836588607
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All-american Ads of the 70s -Language: german
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70s All-American Ads
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70s All-American Ads
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(2022)
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ISBN 13: 9783836588607
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All-American Ads of the 70s [Hardcover ]
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70s All-American Ads
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70s All-American Ads
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Taschen America Llc
(2022)
ISBN 10: 3836588609
ISBN 13: 9783836588607
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Book Description Condition: New. Buy with confidence! Book is in new, never-used condition 4.7. Seller Inventory # bk3836588609xvz189zvxnew
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All-American Ads of the 70s (Hardcover)
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Taschen GmbH, Cologne
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Book Description Hardcover. Condition: new. Hardcover. Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials. All was not lost, though; as ads are a sign of the times, racial and ecological awareness crept into everything from cigarette to car advertisements, reminding Americans that everyday products were hip to the modern age. In an attempt to discover how best to communicate with a mass audience, marketing specialists studied focus groups with furious determination, thus producing such dumbed-down gems as "sisters are different from brothers," the slogan used for an African-American hair product. By the end of the decade, however, print ads had begun to recoup, gaining in originality and creativity as they focused on target audiences through carefully chosen placement in smaller publications. A fascinating study of mass culture dissemination in a post-hippie, television-obsessed nation, this weighty volume delivers an exhaustive and nostalgic overview of 70s advertising. This volume delivers a complete and nostalgic overview of 1970s advertising. As television and other media began to compete for advertising dollars, new ideas were incorporated into a post-hippie world where disco clashed with punk, and social consciousness, health and environmental awareness went head-to-head with the Me Generation. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9783836588607
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70s All-American Ads
Published by
Taschen America
(2022)
ISBN 10: 3836588609
ISBN 13: 9783836588607
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Hardcover
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Book Description Hardcover. Condition: new. Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials.All was not lost, though; as ads are a sign of the times, racial and ecological awareness crept into everything from cigarette to car advertisements, reminding Americans that everyday products were hip to the modern age. In an attempt to discover how best to communicate with a mass audience, marketing specialists studied focus groups with furious determination, thus producing such dumbed-down gems as "sisters are different from brothers," the slogan used for an African-American hair product. By the end of the decade, however, print ads had begun to recoup, gaining in originality and creativity as they focused on target audiences through carefully chosen placement in smaller publications.A fascinating study of mass culture dissemination in a post-hippie, television-obsessed nation, this weighty volume delivers an exhaustive and nostalgic overview of 70s advertising. Seller Inventory # DADAX3836588609
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All-American Ads of the 70s (MIDI) (Multilingual Edition)
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Book Description Hardcover. Condition: New. Seller Inventory # 3474167
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