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Published by Taschen America Llc, 2022
ISBN 10: 3836588609ISBN 13: 9783836588607
Seller: Lakeside Books, Benton Harbor, MI, U.S.A.
Book
Condition: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!.
Published by Taschen America Llc, 2022
ISBN 10: 3836588609ISBN 13: 9783836588607
Seller: Ebooksweb, Bensalem, PA, U.S.A.
Book
Condition: VeryGood. signs of little wear on the cover.
Published by Taschen America Llc, 2022
ISBN 10: 3836588609ISBN 13: 9783836588607
Seller: Ebooksweb, Bensalem, PA, U.S.A.
Book
Condition: LikeNew. Remainder mark.
Published by Taschen America Llc, 2022
ISBN 10: 3836588609ISBN 13: 9783836588607
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Book
Condition: New.
Published by Taschen America Llc, 2022
ISBN 10: 3836588609ISBN 13: 9783836588607
Seller: Ebooksweb, Bensalem, PA, U.S.A.
Book
Condition: New. .
Published by Taschen America Llc, 2022
ISBN 10: 3836588609ISBN 13: 9783836588607
Seller: California Books, Miami, FL, U.S.A.
Book
Condition: New.
Published by TASCHEN, 2022
ISBN 10: 3836588609ISBN 13: 9783836588607
Seller: booksXpress, Bayonne, NJ, U.S.A.
Book
Hardcover. Condition: new.
Published by TASCHEN, 2022
ISBN 10: 3836588609ISBN 13: 9783836588607
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Hardcover. Condition: New.
Published by Taschen America Llc, 2022
ISBN 10: 3836588609ISBN 13: 9783836588607
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Book
Condition: As New. Unread book in perfect condition.
Published by TASCHEN, 2022
ISBN 10: 3836588609ISBN 13: 9783836588607
Seller: Save With Sam, North Miami, FL, U.S.A.
Book
Hardcover. Condition: New. Brand New!.
Published by TASCHEN, 2004
ISBN 10: 382281265XISBN 13: 9783822812655
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Book
Condition: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 4.8.
Published by TASCHEN, 2004
ISBN 10: 382281265XISBN 13: 9783822812655
Seller: Book Deals, Tucson, AZ, U.S.A.
Book
Condition: Good. Good condition. This is the average used book, that has all pages or leaves present, but may include writing. Book may be ex-library with stamps and stickers. 4.8.
Published by TASCHEN, 2004
ISBN 10: 382281265XISBN 13: 9783822812655
Seller: medimops, Berlin, Germany
Book
Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
Published by Taschen America Llc, 2022
ISBN 10: 3836588609ISBN 13: 9783836588607
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Book
Condition: Fine. Book is in Used-LikeNew condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear.
Published by Taschen America Llc, 2022
ISBN 10: 3836588609ISBN 13: 9783836588607
Seller: Books Unplugged, Amherst, NY, U.S.A.
Book
Condition: New. Buy with confidence! Book is in new, never-used condition.
Published by Taschen America Llc, 2022
ISBN 10: 3836588609ISBN 13: 9783836588607
Seller: Book Deals, Tucson, AZ, U.S.A.
Book
Condition: Good. Good condition. This is the average used book, that has all pages or leaves present, but may include writing. Book may be ex-library with stamps and stickers.
Published by Taschen GmbH, Cologne, 2022
ISBN 10: 3836588609ISBN 13: 9783836588607
Seller: Grand Eagle Retail, Wilmington, DE, U.S.A.
Book
Hardcover. Condition: new. Hardcover. Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials.All was not lost, though; as ads are a sign of the times, racial and ecological awareness crept into everything from cigarette to car advertisements, reminding Americans that everyday products were hip to the modern age. In an attempt to discover how best to communicate with a mass audience, marketing specialists studied focus groups with furious determination, thus producing such dumbed-down gems as "sisters are different from brothers," the slogan used for an African-American hair product. By the end of the decade, however, print ads had begun to recoup, gaining in originality and creativity as they focused on target audiences through carefully chosen placement in smaller publications.A fascinating study of mass culture dissemination in a post-hippie, television-obsessed nation, this weighty volume delivers an exhaustive and nostalgic overview of 70s advertising. This volume delivers a complete and nostalgic overview of 1970s advertising. As television and other media began to compete for advertising dollars, new ideas were incorporated into a post-hippie world where disco clashed with punk, and social consciousness, health and environmental awareness went head-to-head with the Me Generation. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Published by Taschen, 2004
ISBN 10: 382281265XISBN 13: 9783822812655
Seller: Anybook.com, Lincoln, United Kingdom
Book
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,2250grams, ISBN:9783822812655.
Published by TASCHEN, 2004
ISBN 10: 382281265XISBN 13: 9783822812655
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Book
Condition: Fine. Book is in Used-LikeNew condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear.
Published by TASCHEN, 2004
ISBN 10: 382281265XISBN 13: 9783822812655
Seller: Byrd Books, Austin, TX, U.S.A.
Book
Paperback. Condition: very good. In Used Condition.
Published by Taschen America Llc, 2022
ISBN 10: 3836588609ISBN 13: 9783836588607
Seller: GreatBookPricesUK, Castle Donington, DERBY, United Kingdom
Book
Condition: New.
Published by Taschen, 2022
ISBN 10: 3836588609ISBN 13: 9783836588607
Book
Hardcover. Condition: New.
Published by TASCHEN, 2023
ISBN 10: 3836588609ISBN 13: 9783836588607
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Book
HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Published by TASCHEN, 2022
ISBN 10: 3836588609ISBN 13: 9783836588607
Seller: Russell Books, Victoria, BC, Canada
Book
Hardcover. Condition: New. Multilingual. Special order direct from the distributor.
Published by Taschen America Llc, 2022
ISBN 10: 3836588609ISBN 13: 9783836588607
Seller: libreriauniversitaria.it, Occhiobello, RO, Italy
Book
Condition: NEW.
Published by TASCHEN, 2004
ISBN 10: 382281265XISBN 13: 9783822812655
Seller: Books Unplugged, Amherst, NY, U.S.A.
Book
Condition: Fair. Buy with confidence! Book is in acceptable condition with wear to the pages, binding, and some marks within 4.8.
Published by TASCHEN, 2004
ISBN 10: 382281265XISBN 13: 9783822812655
Seller: LiLi - La Liberté des Livres, CANEJAN, France
Book
Condition: good. Le livre peut montrer des signes d'usure dus a une utilisation constante, etre marque, porter des marques d'identification ou presenter plusieurs dommages esthetiques mineurs. vendeur professionnel; envoi soigne en 24/48h.
Published by Taschen Gmbh Mai 2022, 2022
ISBN 10: 3836588609ISBN 13: 9783836588607
Seller: Rheinberg-Buch Andreas Meier eK, Bergisch Gladbach, Germany
Book
Buch. Condition: Neu. Neuware -Sie stand immer im Schatten des Fernsehens und wurde zugleich von ihm beeinflusst: Die amerikanische Printwerbung der 70er Jahre löste sich von den grafischen Formen und subtilen Inhalten der Sixties und wurde direkter und buchstäblicher. Damit versuchte sie, die Aufmerksamkeit eines an plakative TV-Spots gewöhnten Publikums zu gewinnen.Da Werbung aber immer auch ein Zeichen der Zeit ist, sensibilisierte sie in den 70er Jahren für das aufkommende soziale Gewissen und Umweltbewusstsein - egal, ob mit Hilfe einer Zigaretten- oder Autokampagne. Die Amerikaner wurden daran erinnert, dass in modernen Zeiten auch alltägliche Produkte für etwas stehen. Um herauszufinden, wie man am besten mit einem Massenpublikum kommuniziert, studierten Marketingspezialisten in wilder Entschlossenheit die Zielgruppen. Daraus resultierten so dümmliche Glanzstücke wie 'sisters are different from brothers', der Slogan für ein afroamerikanisches Haarprodukt. Gegen Ende des Jahrzehnts erholte sich die Print-Werbung und gewann an Originalität und Kreativität zurück, indem sie sich durch sorgfältig ausgewählte Platzierungen in kleineren Publikationen auf die jeweiligen Zielgruppen konzentrierte.Als faszinierende Studie über die Verbreitung der Massenkultur in einer Post-Hippie-Welt und fernsehbesessenen Nation liefert dieser gewichtige Band einen umfassenden und nostalgischen Überblick über die Werbung der 70er Jahre. 640 pp. Englisch, Französisch, Deutsch.
Published by TASCHEN, 2022
ISBN 10: 3836588609ISBN 13: 9783836588607
Seller: Brook Bookstore, Milano, MI, Italy
Book
Condition: new.
Published by TASCHEN, 2022
ISBN 10: 3836588609ISBN 13: 9783836588607
Seller: Imosver, PONTECALDELAS, Spain
Book
Condition: Nuevo. All-American Ads of the 70s editado por Taschen.