ISBN: 9787115685612 (1 results)

paperback. Condition: New. Paperback. Pub Date: 2026-03 Pages: 208 Publisher: Posts & Telecom Press This book begins with the fundamental theories of advertising copywriting. systematically explaining the concept and classification of advertising copy. as well as the core competencies and ethical qualities of advertising copywriters. It then delves into the principles of advertising strategy development. methods for cultivating creative thinking. and rhetorical devices in copywriting. while also introducing how to use .…