Items related to Brand Stakeholder Perspective(Chinese Edition)
Synopsis
Pub 2015-9-1 141 China Intellectual Property Press current multinational big but not strong. the Chinese lack of truly international competitiveness of the global brand. How to build China's global brands create strong corporate brand is more important than just build star brands. Yang Weng compiled the brand Stakeholder Perspective. the main the existing literature the company's brand is reviewed; raised the company's brand concepts development context. and to analyze the relationship between each of these concepts; six-dimensional view based on the product brand. the company proposed ten-dimensional brand pyramid model; the development of a company's brand image scale. The book further enrich the company's brand theory. and Chinese companies to build a strong company brand reference. Chapter One Introdu...
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Seller Image
Brand Stakeholder Perspective(Chinese Edition)
Published by
Intellectual Property Press, 2015
ISBN 10: 7513037825
ISBN 13: 9787513037822
New
paperback
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2015-9-1 Pages: 141 Publisher: China Intellectual Property Press current multinational big but not strong. the Chinese lack of truly international competitiveness of the global brand. How to build China's global brands create strong corporate brand is more important than just build star brands. Yang Weng compiled the brand Stakeholder Perspective. the main content: the existing literature the company's brand is reviewed; raised the company's brand concept. Seller Inventory # CY008946