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Made by China: Segreti di una conquista industriale (I blu) (Italian Edition) - Softcover

Dufour, Jean-François

 
9788847026964: Made by China: Segreti di una conquista industriale (I blu) (Italian Edition)
Softcover
ISBN 10: 8847026962 ISBN 13: 9788847026964
Publisher: Springer, 2012
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La Cina rappresenta una minaccia per le economie occidentali? La risposta è decisamente sì!

L’idea della Cina come “fabbrica del mondo” è ormai superata. Grandi gruppi industriali cinesi progettano, sviluppano e fabbricano prodotti propriamente cinesi, non più soltanto made in China bensì made by China.

Quest’opera, dinamica e piacevole da leggere, ripercorre lo sviluppo folgorante di questi nuovi giganti che non si limitano più a imitare ma puntano all’innovazione e all’eccellenza tecnologica lanciandosi alla conquista del mercato mondiale.

Questo saggio, imperdibile e ben documentato, in cui cifre, esempi e aneddoti si uniscono per documentare e dar vita alla discussione, getta una luce nuova sugli attori di primo piano dell’economia cinese.

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About the Author:

Jean-François Dufour è direttore della società di consulenza strategica DCA, professore presso l’Università Aix-Marseille ed editore del sito www.chine-analyse.com. Ha scritto numerosi articoli e saggi sull’economia e la geopolitica dell’Asia.

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  • PublisherSpringer
  • Publication date2012
  • ISBN 10 8847026962
  • ISBN 13 9788847026964
  • BindingPaperback
  • Number of pages133

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