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Managing Digital Enterprise: Ten Essential Topics - Hardcover

 
9789462390935: Managing Digital Enterprise: Ten Essential Topics

Synopsis

This book describes the setup of digital enterprises and how to manage them, focusing primarily on the important knowledge and essential understanding of digital enterprise management required by managers and decision makers in organizations. It covers ten essential knowledge areas of this field:

• Foundation of Digital Enterprise

• Technology Foundation and Talent Management for Digital Enterprise

• Digital Enterprise Strategy Planning and Implementation

• B2C Digital Enterprise: E-tailing

• B2C Digital Enterprise: E-Services

• B2B Digital Enterprise and Supply Chain

• Digital Platforms

• Digital Marketing and Advertising

• Digital Payment Systems

• Mobile Enterprise

Overall, this text provides the reader with the basics to understand the rapid development of digitization, facilitated by the dramatic advancements in digital technologies, extensively connected networks, and wider adoption of computing devices (especially mobile devices), as more and more organizations are realizing the strategic importance of digitization (e.g., sustainable growth of the organization, competitive advantage development and enhancement) and are embarking on digital enterprise.

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This book describes the setup of digital enterprises and how to manage them, focusing primarily on the important knowledge and essential understanding of digital enterprise management required by managers and decision makers in organizations. It covers ten essential knowledge areas of this field:

• Foundation of Digital Enterprise

• Technology Foundation and Talent Management for Digital Enterprise

• Digital Enterprise Strategy Planning and Implementation

• B2C Digital Enterprise: E-tailing

• B2C Digital Enterprise: E-Services

• B2B Digital Enterprise and Supply Chain

• Digital Platforms

• Digital Marketing and Advertising

• Digital Payment Systems

• Mobile Enterprise

Overall, this text provides the reader with the basics to understand the rapid development of digitization, facilitated by the dramatic advancements in digital technologies, extensively connected networks, and wider adoption of computing devices (especially mobile devices), as more and more organizations are realizing the strategic importance of digitization (e.g., sustainable growth of the organization, competitive advantage development and enhancement) and are embarking on digital enterprise.

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Published by Atlantis Press, 2014
ISBN 10: 9462390932 ISBN 13: 9789462390935
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Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book describes the setup of digital enterprises and how to manage them, focusing primarily on the important knowledge and essential understanding of digital enterprise management required by managers and decision makers in organizations. It covers ten essential knowledge areas of this field: - Foundation of Digital Enterprise - Technology Foundation and Talent Management for Digital Enterprise- Digital Enterprise Strategy Planning and Implementation - B2C Digital Enterprise: E-tailing- B2C Digital Enterprise: E-Services- B2B Digital Enterprise and Supply Chain- Digital Platforms- Digital Marketing and Advertising- Digital Payment Systems- Mobile EnterpriseOverall, this text provides the reader with the basics to understand the rapid development of digitization, facilitated by the dramatic advancements in digital technologies, extensively connected networks, and wider adoption of computing devices (especially mobile devices), as more and more organizations are realizing the strategic importance of digitization (e.g., sustainable growth of the organization, competitive advantage development and enhancement) and are embarking on digital enterprise. 212 pp. Englisch. Seller Inventory # 9789462390935

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ISBN 10: 9462390932 ISBN 13: 9789462390935
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Hardcover. Condition: new. Hardcover. This book describes the setup of digital enterprises and how to manage them, focusing primarily on the important knowledge and essential understanding of digital enterprise management required by managers and decision makers in organizations. It covers ten essential knowledge areas of this field: Foundation of Digital Enterprise Technology Foundation and Talent Management for Digital Enterprise Digital Enterprise Strategy Planning and Implementation B2C Digital Enterprise: E-tailing B2C Digital Enterprise: E-Services B2B Digital Enterprise and Supply Chain Digital Platforms Digital Marketing and Advertising Digital Payment Systems Mobile EnterpriseOverall, this text provides the reader with the basics to understand the rapid development of digitization, facilitated by the dramatic advancements in digital technologies, extensively connected networks, and wider adoption of computing devices (especially mobile devices), as more and more organizations are realizing the strategic importance of digitization (e.g., sustainable growth of the organization, competitive advantage development and enhancement) and are embarking on digital enterprise. This book describes the setup of digital enterprises and how to manage them, focusing primarily on the important knowledge and essential understanding of digital enterprise management required by managers and decision makers in organizations. It covers ten essential knowledge areas of this field: a Foundation of Digital Enterprise a Technology Foundation and Talent Management for Digital Enterprisea Digital Enterprise Strategy Planning and Implementation a B2C Digital Enterprise: E-tailinga B2C Digital Enterprise: E-Servicesa B2B Digital Enterprise and Supply Chaina Digital Platformsa Digital Marketing and Advertisinga Digital Payment Systemsa Mobile EnterpriseOverall, this text provides the reader with the basics to understand the rapid development of digitization, facilitated by the dramatic advancements in digital technologies, extensively connected networks, and wider adoption of computing devices (especially mobile devices), as more and more organizations are realizing the strategic importance of digitization (e.g., sustainable growth of the organization, competitive advantage development and enhancement) and are embarking on dig Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9789462390935

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