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Managing Digital Enterprise: Ten Essential Topics - Hardcover

 
9789462390935: Managing Digital Enterprise: Ten Essential Topics

Synopsis

This book describes the setup of digital enterprises and how to manage them, focusing primarily on the important knowledge and essential understanding of digital enterprise management required by managers and decision makers in organizations. It covers ten essential knowledge areas of this field:

• Foundation of Digital Enterprise

• Technology Foundation and Talent Management for Digital Enterprise

• Digital Enterprise Strategy Planning and Implementation

• B2C Digital Enterprise: E-tailing

• B2C Digital Enterprise: E-Services

• B2B Digital Enterprise and Supply Chain

• Digital Platforms

• Digital Marketing and Advertising

• Digital Payment Systems

• Mobile Enterprise

Overall, this text provides the reader with the basics to understand the rapid development of digitization, facilitated by the dramatic advancements in digital technologies, extensively connected networks, and wider adoption of computing devices (especially mobile devices), as more and more organizations are realizing the strategic importance of digitization (e.g., sustainable growth of the organization, competitive advantage development and enhancement) and are embarking on digital enterprise.

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From the Back Cover

This book describes the setup of digital enterprises and how to manage them, focusing primarily on the important knowledge and essential understanding of digital enterprise management required by managers and decision makers in organizations. It covers ten essential knowledge areas of this field:

• Foundation of Digital Enterprise

• Technology Foundation and Talent Management for Digital Enterprise

• Digital Enterprise Strategy Planning and Implementation

• B2C Digital Enterprise: E-tailing

• B2C Digital Enterprise: E-Services

• B2B Digital Enterprise and Supply Chain

• Digital Platforms

• Digital Marketing and Advertising

• Digital Payment Systems

• Mobile Enterprise

Overall, this text provides the reader with the basics to understand the rapid development of digitization, facilitated by the dramatic advancements in digital technologies, extensively connected networks, and wider adoption of computing devices (especially mobile devices), as more and more organizations are realizing the strategic importance of digitization (e.g., sustainable growth of the organization, competitive advantage development and enhancement) and are embarking on digital enterprise.

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  • PublisherAtlantis Press
  • Publication date2014
  • ISBN 10 9462390932
  • ISBN 13 9789462390935
  • BindingHardcover
  • LanguageEnglish
  • Number of pages209

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ISBN 10: 9462390932 ISBN 13: 9789462390935
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Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book describes the setup of digital enterprises and how to manage them, focusing primarily on the important knowledge and essential understanding of digital enterprise management required by managers and decision makers in organizations. It covers ten essential knowledge areas of this field: - Foundation of Digital Enterprise - Technology Foundation and Talent Management for Digital Enterprise- Digital Enterprise Strategy Planning and Implementation - B2C Digital Enterprise: E-tailing- B2C Digital Enterprise: E-Services- B2B Digital Enterprise and Supply Chain- Digital Platforms- Digital Marketing and Advertising- Digital Payment Systems- Mobile EnterpriseOverall, this text provides the reader with the basics to understand the rapid development of digitization, facilitated by the dramatic advancements in digital technologies, extensively connected networks, and wider adoption of computing devices (especially mobile devices), as more and more organizations are realizing the strategic importance of digitization (e.g., sustainable growth of the organization, competitive advantage development and enhancement) and are embarking on digital enterprise. 212 pp. Englisch. Seller Inventory # 9789462390935

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Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book describes the setup of digital enterprises and how to manage them, focusing primarily on the important knowledge and essential understanding of digital enterprise management required by managers and decision makers in organizations. It covers ten essential knowledge areas of this field: - Foundation of Digital Enterprise - Technology Foundation and Talent Management for Digital Enterprise- Digital Enterprise Strategy Planning and Implementation - B2C Digital Enterprise: E-tailing- B2C Digital Enterprise: E-Services- B2B Digital Enterprise and Supply Chain- Digital Platforms- Digital Marketing and Advertising- Digital Payment Systems- Mobile EnterpriseOverall, this text provides the reader with the basics to understand the rapid development of digitization, facilitated by the dramatic advancements in digital technologies, extensively connected networks, and wider adoption of computing devices (especially mobile devices), as more and more organizations are realizing the strategic importance of digitization (e.g., sustainable growth of the organization, competitive advantage development and enhancement) and are embarking on digital enterprise. Seller Inventory # 9789462390935

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Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Cover important managerial knowledge of managing digital enterpriseProvide insights on current status, issues/challenges, emerging trends and future directions of digital enterpriseDiscuss strategic implications of digital enterprise. Seller Inventory # 5839575

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Buch. Condition: Neu. Neuware -This book describes the setup of digital enterprises and how to manage them, focusing primarily on the important knowledge and essential understanding of digital enterprise management required by managers and decision makers in organizations. It covers ten essential knowledge areas of this field:¿ Foundation of Digital Enterprise¿ Technology Foundation and Talent Management for Digital Enterprise¿ Digital Enterprise Strategy Planning and Implementation¿ B2C Digital Enterprise: E-tailing¿ B2C Digital Enterprise: E-Services¿ B2B Digital Enterprise and Supply Chain¿ Digital Platforms¿ Digital Marketing and Advertising¿ Digital Payment Systems¿ Mobile EnterpriseOverall, this text provides the reader with the basics to understand the rapid development of digitization, facilitated by the dramatic advancements in digital technologies, extensively connected networks, and wider adoption of computing devices (especially mobile devices), as more and more organizations are realizing the strategic importance of digitization (e.g., sustainable growth of the organization, competitive advantage development and enhancement) and are embarking on digital enterprise.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 212 pp. Englisch. Seller Inventory # 9789462390935

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