Items related to Managing Digital Enterprise: Ten Essential Topics

Managing Digital Enterprise: Ten Essential Topics - Softcover

 
9789462390959: Managing Digital Enterprise: Ten Essential Topics

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Synopsis

This book describes the setup of digital enterprises and how to manage them, focusing primarily on the important knowledge and essential understanding of digital enterprise management required by managers and decision makers in organizations. It covers ten essential knowledge areas of this Foundation of Digital Enterprise Technology Foundation and Talent Management for Digital Enterprise Digital Enterprise Strategy Planning and Implementation B2C Digital E-tailing B2C Digital E-Services B2B Digital Enterprise and Supply Chain Digital Platforms Digital Marketing and Advertising Digital Payment Systems Mobile Enterprise Overall, this text provides the reader with the basics to understand the rapid development of digitization, facilitated by the dramatic advancements in digital technologies, extensively connected networks, and wider adoption of computing devices (especially mobile devices), as more and more organizations are realizing the strategic importance of digitization (e.g., sustainable growth of the organization, competitive advantage development and enhancement) and are embarking on digital enterprise.

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Other Popular Editions of the Same Title

9789491216886: Managing Information Systems: Ten Essential Topics

Featured Edition

ISBN 10:  9491216880 ISBN 13:  9789491216886
Publisher: Atlantis Press, 2013
Hardcover