Travel Behaviour Modification (TBM) Program for Adolescents in Penang Island: Intervention Ideas to Promote Sustainable Transport (SpringerBriefs on Case Studies of Sustainable Development) - Softcover

Book 6 of 8: SpringerBriefs on Case Studies of Sustainable Development

Sukor, Nur Sabahiah Abdul

 
9789811325045: Travel Behaviour Modification (TBM) Program for Adolescents in Penang Island: Intervention Ideas to Promote Sustainable Transport (SpringerBriefs on Case Studies of Sustainable Development)
Softcover
ISBN 10: 9811325049 ISBN 13: 9789811325045
Publisher: Springer, 2018

Synopsis

This book discusses the potential of travel behaviour modification (TBM) as a persuasive tool to promote low-carbon mobility among adolescents on Penang Island by highlighting the role of bus usage in a sustainable urban lifestyle. The participants of the Reduce Carbon Footprint Campaign, which aimed to create sustainable transport and pro-environmental awareness among adolescents, were recruited from secondary schools on Penang Island. Campaign materials, such as bus routes maps and discount travel cards for students, were provided by Rapid Penang, the leading bus operator in Penang. The campaign also involved several intervention programmes, including motivational sessions and classes for travel journey planning.

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About the Author

Nur Sabahiah Abdul Sukor is a senior lecturer and researcher at the School of Civil Engineering, Universiti Sains Malaysia. She received her PhD in Transportation Engineering from Kyoto University in 2011. Currently, her area of specialization is sustainable transport, where most of her publications highlight the outcomes for Sustainable Development Goals, especially SDG 11.

Nur Khairiyah Basri obtained her PhD in Sustainable Transportation from the School of Civil Engineering, Universiti Sains Malaysia. During her PhD programme she worked as a research and teaching assistant in Dr Sukor’s research group. Her tasks were to design and analyse the survey and interviews, focusing on secondary school students. Her research interest is in statistical modelling, especially that relating to transportation.

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Publisher
Springer
Publication date
2018
Language
English
ISBN 10 
9811325049
ISBN 13 
9789811325045
Binding
Paperback
Edition number
1
Number of pages
83

Other Popular Editions of the Same Title

9789811325069: Travel Behaviour Modification (TBM) Program for Adolescents in Penang Island: Intervention Ideas to Promote Sustainable Transport

Featured Edition

ISBN 10:  9811325065 ISBN 13:  9789811325069
Publisher: Springer
Softcover