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Softcover. Condition: As New. Leichte Kratzer / Abnutzungen / Druckstellen. This book offers practical guidance for navigating digital transformation, serving as a checklist for planning your own transition. It features a comic case study to enhance readability and provides key insights on separate pages for those short on time. Learn from the experiences of early adopters! The Executive Edition presents several crucial benefits: a structured yet engaging overview of digital transformation tasks for executives, inspiration for your own transformation plan, and a seamless connection to the Modelling for Digital methodology detailed in the Practitioner Edition, which outlines the roles of key players at the operational level. Additionally, readers will gain access to a forthcoming database of articles covering the latest market trends.Dirk Krafzig, the author, has dedicated much of his career to large enterprises and is known for coining the term "SOA" in his bestselling book on service-oriented architecture. He leads SOAPARK, a consultancy specializing in digital transformation strategies. Manas K. Deb, with over 30 years in the software industry, currently heads Cloud Computing at Capgemini/Europe, focusing on middleware technologies. Martin Frick, COO at Generali Switzerland, has extensive experience in IT and operations across multinational corporations, emphasizing change management in large-scale initiatives.