ARCHITECTING EXPERIENCE: A CONVERSION SCIENCE HANDBOOK - ADVANCES AND OPPORTUNITIES WITH BIG DATA AND ANALYTICS 3
Language: English
Published by WSPC, 2020
Series: Book 3 of 3 - Advances and Opportunities with Big Data and Analytics
- Softcover
- New
Seller: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.Romtrade Corp.
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- Title
- ARCHITECTING EXPERIENCE: A CONVERSION SCIENCE HANDBOOK - ADVANCES AND OPPORTUNITIES WITH BIG DATA AND ANALYTICS 3
- Author
- Wheeler Scot R
- Publisher
- WSPC
- Publication year
- 2020
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 9811220107
- ISBN 13
- 9789811220104
- Edition
- 2nd Edition
- Series
- Book 3 of 3: Advances and Opportunities with Big Data and Analytics
This second edition of Architecting Experience offers actionable insights into the practice of conversion science; the methodological application of strategy, measurement and analysis in pursuit of transactions with consumers produced through the design, development and delivery of content, interfaces and experiences.
Whether working as a marketer using content to motivate purchase intent, a maker using interfaces as the conduit to connect directly with consumers, or a publisher seeking to sell consumption of the content itself, success requires approaching these efforts with meaningful data and analytics, clearly developed consumer insights and sound consumer engagement strategies.
This edition of Architecting Experience develops the reader's ability to understand, develop and apply the data, insights, planning, technical infrastructure and organizational approach required to reach conversion goals through content and experience delivery.
"Synopsis" may belong to another edition of this title.
Romtrade Corp.
STERLING HEIGHTS, MI, U.S.A.
AbeBooks seller since April 17, 2013
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