Above the Fold: Understanding the Principles of Successful Web Site Design

Miller, Brian D.

ISBN 10: 1440336660 / ISBN 13: 9781440336669

Published by How Design Books, 2014

About this Item

revised edition. 275 pages. 8.75x7.50x0.75 inches. In Stock.

Seller Inventory # 1440336660

Bibliographic Details

• Title: Above the Fold: Understanding the Principles of Successful Web Site Design
• Publisher: How Design Books
• Publication Date: 2014
• Language: English
• ISBN 10: 1440336660
• ISBN 13: 9781440336669
• Binding: Flexibound
• Condition: Brand New
• Weight: 0.8 kilograms

About this title

Synopsis

Above the Fold is a book about the fundamentals of clear graphic communication within the context of Web design. The book has three sections, which follow the cycle of a typical Web project:

• PLAN
  Section I focuses on the predesign phase of a Web project. From project planning and brief writing to information architecture and responsive grid creation.
• DESIGN
  The second section of Above the Fold explores the enduring principles of design and the nuances that are specific to the field of Web design.
• OPTIMIZE
  Finally, we close the loop and discover ways to enable your client to maximize the investment they've made in their Web site with marketing and analytics.

About the Author

An Adams Media author.