Academic Dictionary of Marketing
Language: English
Published by Isha Books, New Delhi, 2005
- Hardcover
- Used
Seller: Vedams eBooks (P) Ltd, New Delhi, IndiaVedams eBooks (P) Ltd
AbeBooks seller since January 30, 2009
Condition: Used - As new
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Add to basketItem description from seller
The present publication is an up to date authentic and comprehensive dictionary of marketing which recognises that marketing is a field in its own right with its own language and that terms and their definitions are important for professionals and students of marketing management. It aims to provide clear concise and correct definitions and descriptions of the terms used in marketing. This work is designed to be a comprehensive reference tool for marketing professionals students and laymen interested in marketing. It is earnestly hoped that it will be an authoritative source to which one can turn with confidence for meaning and knowledge of the common specialised and latest terms in marketing and allied fields. 351 pp.
Seller Inventory # 56705
- Title
- Academic Dictionary of Marketing
- Author
- Prakash Mathur
- Publisher
- Isha Books, New Delhi
- Publication year
- 2005
- Condition
- As New
- Binding
- Hardbound
- Language
- English
- ISBN 10
- 818205222X
- ISBN 13
- 9788182052222
- Edition
- New
"Synopsis" may belong to another edition of this title.
Vedams eBooks (P) Ltd
New Delhi, India
AbeBooks seller since January 30, 2009
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