The present publication is an up to date authentic and comprehensive dictionary of marketing which recognises that marketing is a field in its own right with its own language and that terms and their definitions are important for professionals and students of marketing management. It aims to provide clear concise and correct definitions and descriptions of the terms used in marketing. This work is designed to be a comprehensive reference tool for marketing professionals students and laymen interested in marketing. It is earnestly hoped that it will be an authoritative source to which one can turn with confidence for meaning and knowledge of the common specialised and latest terms in marketing and allied fields. 351 pp.

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Bibliographic Details

Title: Academic Dictionary of Marketing
Publisher: Isha Books, New Delhi
Publication Date: 2005
Language: English
ISBN 10: 818205222X
ISBN 13: 9788182052222
Binding: Hardbound
Edition: New
Condition: As New

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The Title 'Dictionary of Marketing written by Prakash Mathur' was published in the year 2005. The ISBN number 9788182052222 is assigned to the Hardcover version of this title. This book has total of pp. 352 (Pages). The publisher of this title is Isha Books. This Book is in English. . The subject of this book is Dictionary

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