Academic Dictionary of Marketing

Prakash Mathur

Language: English

Published by Isha Books, New Delhi, 2005

818205222X / 9788182052222

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The present publication is an up to date authentic and comprehensive dictionary of marketing which recognises that marketing is a field in its own right with its own language and that terms and their definitions are important for professionals and students of marketing management. It aims to provide clear concise and correct definitions and descriptions of the terms used in marketing. This work is designed to be a comprehensive reference tool for marketing professionals students and laymen interested in marketing. It is earnestly hoped that it will be an authoritative source to which one can turn with confidence for meaning and knowledge of the common specialised and latest terms in marketing and allied fields. 351 pp.

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Title
Academic Dictionary of Marketing
Author
Prakash Mathur
Publisher
Isha Books, New Delhi
Publication year
2005
Condition
As New
Binding
Hardbound
Language
English
ISBN 10
818205222X
ISBN 13
9788182052222
Edition
New

Vedams eBooks (P) Ltd

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