Prakash Mathur (66 results)
- Hardcover
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
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Condition: New. pp. viii + vi + 391.
- Hardcover
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
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Condition: New. pp. viii + 263 Figures.
- Hardcover
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Condition: New. pp. viii + vi + 391.
- Hardcover
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
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Condition: New. pp. viii + 263 Index 1st Edition.
- Hardcover
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
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Condition: New. pp. viii + vi + 391 Acknowledgements.
- Hardcover
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
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Condition: New. pp. viii + 263.
- Hardcover
Seller: Vedams eBooks (P) Ltd, New Delhi, IndiaVedams eBooks (P) Ltd
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Hardbound. Condition: As New. New. The present publication is an up to date authentic and comprehensive dictionary of marketing which recognises that marketing is a field in its own right with its own language and that terms and their definitions are important for professionals and students of marketing management. It aims to pr…ovide clear concise and correct definitions and descriptions of the terms used in marketing. This work is designed to be a comprehensive reference tool for marketing professionals students and laymen interested in marketing. It is earnestly hoped that it will be an authoritative source to which one can turn with confidence for meaning and knowledge of the common specialised and latest terms in marketing and allied fields. 351 pp.
- Softcover
Seller: PsychoBabel & Skoob Books, Didcot, United KingdomPsychoBabel & Skoob Books
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paperback. Condition: Good. Paperback. A few minor marks on covers. Leading corners, edges and spine ends are slightly worn. Several small marks on page block. Final page is slightly creased. Binding is tight, contents are clean and clear throughout. AM. Used.
- Hardcover
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
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Condition: New.
- Hardcover
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
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Condition: New. pp. 628.
- Hardcover
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
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Condition: New. pp. 628.
- Hardcover
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
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Condition: New. pp. 628.
- Hardcover
Seller: Books in my Basket, New Delhi, IndiaBooks in my Basket
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Hardcover. Condition: New. ISBN:9789332706354,628pp.
- Hardcover
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
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- Hardcover
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
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- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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- Softcover
Seller: Basi6 International, Irving, TX, U.S.A.Basi6 International
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Condition: Brand New. New. Delivery takes 25-30 days. Excellent Customer Service.
- Hardcover
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
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Condition: New.
More images- Hardcover
Seller: Gyan Books Pvt. Ltd., Delhi, IndiaGyan Books Pvt. Ltd.
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US$ 60.23
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Hardcover. Condition: New. Language: English. In hospitality sector, marketing refers to the process of how a restaurant, hotel , travel business, or resort can sell itself in a competitive marketplace. Hospitality sales involves most or many of the following activities, including cultivating prospective buyers in a market segme…nt; conveying the features , advantages and benefits of the products or service to the lead and so on. Effective management of sales and marketing are key to the success of the today's hospitality business. This book provides future hospitality professionals with an important careerbuilding resource for the virtually every area of the field. It covers the major principles of marketing with a practice al, applications oriented approach, rather than traditional marketing texts found in the business programmes that focus on a lot of theory. It features new material on marketing technology and it's implications in the hospitality industry. It is hoped that this book will be an appropriate reference tool for introductory hospitality marketing courses that provide the basic foundation of marketing theory and applications. About The Author: Prakash Mathur, a senior management consultant and a renowned teacher, did his MBA degree in London. He has been teaching management at the postgraduate level for the last two decades. His fields of specialization are personnel and production management, and marketing and business administration. He has participated in many national as well as international conferences on management and business administration. He is the author of many outstanding books and has published more than fiftyfive research papers in professional journals of repute. Contents: Contents: Preface : Hospitality Marketing : Modern Marketing strategies : Sales Management : Marketing and Brand Management : Internal Marketing : Telemarketing : Webbased Marketing : ECommerce and Hospitality Network : Advertising and promotion : Growth in Hospitality Services : Bibliography : Index The Title 'Sales and Marketing Management written/authored/edited by Prakash Mathur', published in the year 2006. The ISBN 9788182053403 is assigned to the Hardcover version of this title. This book has total of pp. 264 (Pages). The publisher of this title is Isha Books. This Book is in English. The subject of this book is Management. Size of the book is 14.34 x 22.59 cms Vol: 264.
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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Condition: As New. Unread book in perfect condition.
- Hardcover
Seller: Vedams eBooks (P) Ltd, New Delhi, IndiaVedams eBooks (P) Ltd
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Hardcover. Condition: New. Between 2022 and 2047, India will transit from a lower-middle to an upper-middle urban economy. What strategic policy shifts will be necessary to ensure that this transition plays out productively is a major question that the author addresses in the opening paper. This book a collection of 20 papers au…thored by Om Prakash Mathur, a leading urban scholar, serves as a repository of insights into global and Indian urbanisation. It explores how it unfolds and establishes linkages with macroeconomic parameters. Supported by rigorous research and analytical frameworks, the book is an indispensable resource for academics, policy-makers and researchers. Excerpt from the Foreword This volume featuring Om Mathur s urban research journey of more than 40 years is an invaluable resource for everyone interested in Indian urban development. I am sure that it will feature in all reading lists in courses dealing with urban development in India and abroad. Rakesh Mohan President Emeritus, Centre for Social and Economic Progress; Member, Economic Advisory Council to Prime Minister; Former Secretary, Ministry of Finance Om Prakash Mathur is Visiting Senior Fellow at the CSEP Research Foundation and Non-resident Senior Fellow at the Global Cities Institute, University of Toronto, Toronto. He has served as Director (1984-1992) and Distinguished Professor (2011-14) at the National Institute of Urban Affairs; IDFC Chair Professor, National Institute of Public Finance and Policy (1992-2011); and Chair, Urban Studies, Institute of Social Sciences (2014-2020). Mr Mathur has worked with the United Nations Development Programme (UNDP) for about a decade. Om Prakash Mathur has a Master s in Economics from the Delhi School of Economics and has attended graduate courses at the Massachusetts Institute of Technology and Harvard University, Cambridge.
- Softcover
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
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- Softcover
Seller: California Books, Miami, FL, U.S.A.California Books
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- Softcover
Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
- Softcover
Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
- Softcover
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
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Condition: New. 1st edition NO-PA16APR2015-KAP.
- Softcover
Seller: THE SAINT BOOKSTORE, Southport, United KingdomTHE SAINT BOOKSTORE
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Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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Condition: As New. Unread book in perfect condition.
- Softcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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Condition: New. In.
