Activities and Study Guide for Burrow/Fowler's Marketing, 4th

Burrow, James L.; Fowler, Aubrey R.

ISBN 10: 1285062841 / ISBN 13: 9781285062846

Published by Thomson Learning, 2015

About this Item

Seller Inventory # 375070662

Bibliographic Details

• Title: Activities and Study Guide for Burrow/Fowler's Marketing, 4th
• Publisher: Thomson Learning
• Publication Date: 2015
• Language: English
• ISBN 10: 1285062841
• ISBN 13: 9781285062846
• Binding: Soft cover
• Edition: 4th Edition
• Condition: New

About this title

Synopsis

The Activities and Study Guide offers additional quizzing and applications for each chapter to help students master the concepts presented.

About the Authors

James L. Burrow, Ph.D., has a background in marketing and human resource development. He works regularly with the business community and other organizations as a consultant on marketing and performance improvement strategies including the use of the Internet as an education and training resource. He recently retired from the faculty of North Carolina State University, where he served as the coordinator of the graduate Training and Development Program for over fifteen years. Dr. Burrow received degrees from the University of Northern Iowa and the University of Nebraska in marketing and marketing education.

Aubrey R. Fowler III, PhD, has a background in marketing, advertising, and consumer culture research. He is currently the department head of Marketing & International Business at Valdosta State University's Langdale College of Business Administration. He also works with a number of regional advertising agencies in an effort to improve student education and career advancement. Dr. Fowler holds two degrees in English from Youngstown State University in Ohio, an MBA from the University of Southern Mississippi, and a PhD from the University of Nebraska-Lincoln.