Just Add Water

Michael Baldwin's Just Add Water is dedicated to putting the focus―and the power―of every presentation back where it belongs: with the presenter. It is a rediscovery of how to transform dense, ineffective presentations into ones that can actually inspire: clarify thinking, improve the quality of decision-making, and close deals. Just Add Water uses a unique teaching method called cognitive short-cutting: leveraging known concepts to shorten the learning process. It is an "illustrated guide" designed to be so simple and direct that any reader can absorb the key concepts and put them into practice immediately.

Michael Baldwin has spent more than 35 years as an advertising executive. He is an award-winning copywriter, actor, branding consultant and an accomplished leader in the communications industry who helps individuals, teams, companies, and brands Be Better.