The Inside Advantage: The Strategy That Unlocks the Hidden Growth in Your Business
Language: English
Published by McGraw-Hill Companies, 2007
- Hardcover
- Used
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
AbeBooks seller since March 24, 2009
Condition: Used - Very good
US$ 7.27
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Add to basketItem description from seller
Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G007149569XI4N10
- Title
- The Inside Advantage: The Strategy That Unlocks the Hidden Growth in Your Business
- Author
- Bloom, Robert; Conti, Dave
- Publisher
- McGraw-Hill Companies
- Publication year
- 2007
- Condition
- Very Good
- Dust jacket
- No Jacket
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 007149569X
- ISBN 13
- 9780071495691
- Item weight
- 1.16 pounds
The man behind some of the business world's legendary successes shows how to release the hidden growth potential in your company
As the former US CEO of advertising giant Publicis, Bob Bloom's genius is his ability to help companies discover their undiscovered strength within their business and use it to grow. Southwest Airlines,T-Mobile, Zales, BMW, and many other world-class companies have come to him to grow their businesses and brands-growth that made business history and helped to establish them as market leaders and household names.
The Inside Advantage shows how your company, no matter what its size, can discover a hidden potential and use it as a catalyst for growth. For the first time in publication, Bloom reveals his unconventional system and shows how to apply his methods to your business.
Bloom's style is fresh and down-to-earth, and his methods are clear and simple. His Growth Discovery Process enables you to punch through today's competitive barriers, clarify their vision, focus your goals, and place yourself aggressively on the road to growth.
Bloom's “Growth Discovery Process” helps you answer these questions:
Who? Do you really know what customers you should pursue?
What? Do you truly know what business you are in?
How? Can you define the strategies that will bring in new customers?
. . . and leads to:
Own it! An innovative new way to drive your company's growth by making your Inside Advantage well known to customers and potential customers.
"Synopsis" may belong to another edition of this title.
About the Author
Robert H. Bloom is a successful entrepreneur and long-time U.S. CEO of advertising giant Publicis Worldwide. He has been responsible for countless standout marketing campaigns and has created growth strategies for companies and brands that have become global household names.
Dave Conti is a writer and editor specializing in business and self-help topics. He is coauthor with Stephan H. Baum of What Made Jack Welch Jack Welch: How Ordinary People Become Extraordinary Leaders.
"About the title" may belong to another edition of this title.
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