The Inside Advantage : The Strategy That Unlocks the Hidden Growth in Your Business

The man behind some of the business world's legendary successes shows how to release the hidden growth potential in your company

As the former US CEO of advertising giant Publicis, Bob Bloom's genius is his ability to help companies discover their undiscovered strength within their business and use it to grow. Southwest Airlines,T-Mobile, Zales, BMW, and many other world-class companies have come to him to grow their businesses and brands-growth that made business history and helped to establish them as market leaders and household names.

The Inside Advantage shows how your company, no matter what its size, can discover a hidden potential and use it as a catalyst for growth. For the first time in publication, Bloom reveals his unconventional system and shows how to apply his methods to your business.

Bloom's style is fresh and down-to-earth, and his methods are clear and simple. His Growth Discovery Process enables you to punch through today's competitive barriers, clarify their vision, focus your goals, and place yourself aggressively on the road to growth.

Bloom's “Growth Discovery Process” helps you answer these questions:

Who? Do you really know what customers you should pursue?

What? Do you truly know what business you are in?

How? Can you define the strategies that will bring in new customers?

. . . and leads to:

Own it! An innovative new way to drive your company's growth by making your Inside Advantage well known to customers and potential customers.

Robert H. Bloom is a successful entrepreneur and long-time U.S. CEO of advertising giant Publicis Worldwide. He has been responsible for countless standout marketing campaigns and has created growth strategies for companies and brands that have become global household names.

Dave Conti is a writer and editor specializing in business and self-help topics. He is coauthor with Stephan H. Baum of What Made Jack Welch Jack Welch: How Ordinary People Become Extraordinary Leaders.