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Bibliographic Details

Title: Advertising Campaign Strategy: A Guide to Marketing Communication Plans
Publisher: South-Western College Pub -
Publication Date: 2005
Language: English
ISBN 10: 0324322712
ISBN 13: 9780324322712
Binding: paperback
Edition: 4th Edition
Condition: Very Good

About this title

Synopsis

How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succed in the class now and get your project chosen in the future.

About the Author

Don Parente is a retired Professor of Advertising from Middle Tennessee State University.

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