Advertising Campaign Strategy: A Guide to Marketing Communication Plans

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9780324322712: Advertising Campaign Strategy: A Guide to Marketing Communication Plans

How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succed in the class now and get your project chosen in the future.

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About the Author:

Don Parente is a retired Professor of Advertising from Middle Tennessee State University.

Review:

1. Advertising from a Marketing Communications Perspective. 2. The Research Foundation I: Understanding Clients and Consumers. 3. The Research Foundation II: Market, Product, and Competitive Analyses. 4. Appraising Opportunities and Setting Objectives. 5. Building the Marketing Communication Strategy. 6. Developing a Creative Strategy that Moves People. 7. Media Strategy and Tactics. 8. Integrated Communications. 9. Enhancing the Marketing Communication Mix. 10. Evaluating the Effectiveness of the Campaign. 11. Preparing the Plans Book. 12. Preparing a Winning Presentation.

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Book Description Cengage Learning, Inc, United States, 2005. Paperback. Book Condition: New. 4th edition. Language: English . Brand New Book. How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you ll see step-by-step how to take a great idea through the complete advertising process. And because it s focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you ll need to succed in the class now and get your project chosen in the future. Bookseller Inventory # AAQ9780324322712

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Book Description Cengage Learning, Inc, United States, 2005. Paperback. Book Condition: New. 4th Revised edition. Language: English . Brand New Book. How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you ll see step-by-step how to take a great idea through the complete advertising process. And because it s focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you ll need to succed in the class now and get your project chosen in the future. Bookseller Inventory # AAQ9780324322712

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Book Description Cengage Learning, Inc. Paperback. Book Condition: new. BRAND NEW, Advertising Campaign Strategy: A Guide to Marketing Communication Plans (4th Revised edition), Donald Parente, How do you orchestrate the next great advertising campaign? Find out with Advertising Campaign Strategy: A Guide To Marketing Communication Plans. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, Advertising Campaign Strategy: A Guide To Marketing Communication Plans is loaded with the tips you'll need to succeed in the class now and get your project chosen in the future. Bookseller Inventory # B9780324322712

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