Title: Advertising Campaign Strategy: A Guide to Marketing Communication Plans
Publisher: Harcourt College Pub
Publication Date: 1999
Language: English
ISBN 10: 003021114X
ISBN 13: 9780030211140
Edition: 2nd Edition
Condition: acceptable

About this title

Synopsis

This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. Nine out of the top 10 Advertising and Journalism schools in the US use Parente's Advertising Campaign Strategy.

About the Author

Don Parente is a retired Professor of Advertising from Middle Tennessee State University.

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