Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!

Seller Inventory # S_476261920

Contact seller

Report this item

Bibliographic Details

Title: Advertising Campaign Strategy: A Guide to Marketing Communication Plans
Publisher: Harcourt College Pub
Publication Date: 1999
Language: English
ISBN 10: 003021114X
ISBN 13: 9780030211140
Binding: misc_supplies
Edition: 2nd Edition
Condition: Very Good

About this title

Synopsis

This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. Nine out of the top 10 Advertising and Journalism schools in the US use Parente's Advertising Campaign Strategy.

About the Author

Don Parente is a retired Professor of Advertising from Middle Tennessee State University.

"About this title" may belong to another edition of this title.

Store Description

Half Price Books has been connecting readers to great books since 1972. Customer service is our top priority.

Visit Seller's Storefront

Seller's business information

Half Price Books, Records, Magazines, Inc.
5803 East Northwest Highway, Dallas, TX, 75231, U.S.A.

Sale & Shipping Terms

Terms of Sale

Shipping Terms

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	4 to 14 business days	2 to 6 business days
First item	US$ 3.75	US$ 6.99

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.