Advertising Campaign Strategy: A Guide to Marketing Communication Plans
21 ratings by Goodreads
Language: English
Published by Harcourt College Pub, 1999
- Used
Condition: Used - Good
US$ 6.00
US$ 3.75 shipping
Ships within U.S.A.
Quantity: 1 available
Add to basketFree 30-day returns
Item description from seller
Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.
Seller Inventory # S_484273284
- Title
- Advertising Campaign Strategy: A Guide to Marketing Communication Plans
- Author
- Donald Parente
- Publisher
- Harcourt College Pub
- Publication year
- 1999
- Condition
- Good
- Binding
- misc_supplies
- Language
- English
- ISBN 10
- 003021114X
- ISBN 13
- 9780030211140
- Edition
- 2nd Edition
This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. Nine out of the top 10 Advertising and Journalism schools in the US use Parente's Advertising Campaign Strategy.
"Synopsis" may belong to another edition of this title.
About the Author
Don Parente is a retired Professor of Advertising from Middle Tennessee State University.
"About the title" may belong to another edition of this title.
Shipping rates within U.S.A.
| Item | 4 to 14 business days | 2 to 6 business days |
|---|---|---|
| First item | US$ 3.75 | US$ 6.99 |
Payment methods
Store description
Half Price Books has been connecting readers to great books since 1972. Customer service is our top priority.
Specialty
AllSeller's business information
Half Price Books, Records, Magazines, Inc.
5803 E. Northwest Hwy.
Dallas, TX U.S.A. 75231