The Advertising Effect: How to Change Behaviour

Adam Ferrier

ISBN 10: 0195593928 / ISBN 13: 9780195593921

Published by Oxford University Press Australia, AU, 2014

About this Item

Want to know how to influence other people's behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising.

Seller Inventory # LU-9780195593921

Bibliographic Details

• Title: The Advertising Effect: How to Change Behaviour
• Publisher: Oxford University Press Australia, AU
• Publication Date: 2014
• Language: English
• ISBN 10: 0195593928
• ISBN 13: 9780195593921
• Binding: Paperback
• Condition: New
• Weight: 348 grams

About this title

Synopsis

Want to know how to influence other people's behaviour?

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising.

About the Author

Adam Ferrier, Chief Strategy Officer, CumminsRoss

Adam Ferrier is Chief Strategy Officer/Owner of independent advertising agency, CumminsRoss. Prior to this Adam founded and sold Naked Communications, one of Australia's most influential agencies. He's also a registered psychologist and one of Australia's most respected and successful advertisers.