The Advertising Effect: How to Change Behaviour
Language: English
Published by OUP Australia and New Zealand, 2014
- Softcover
- Used
Seller: Greener Books, London, United KingdomGreener Books
AbeBooks seller since October 31, 2007
Condition: Used - Very good
US$ 5.01
Quantity: 1 available
Add to basketItem description from seller
**SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
Seller Inventory # 4685778
- Title
- The Advertising Effect: How to Change Behaviour
- Author
- Ferrier, Adam
- Publisher
- OUP Australia and New Zealand
- Publication year
- 2014
- Condition
- Used; Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0195593928
- ISBN 13
- 9780195593921
In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising.
"Synopsis" may belong to another edition of this title.
About the Author
Adam Ferrier is Chief Strategy Officer/Owner of independent advertising agency, CumminsRoss. Prior to this Adam founded and sold Naked Communications, one of Australia's most influential agencies. He's also a registered psychologist and one of Australia's most respected and successful advertisers.
"About the title" may belong to another edition of this title.
Greener Books
London, United Kingdom
AbeBooks seller since October 31, 2007
Shipping rates from United Kingdom to U.S.A.
| Item | 14 to 21 business days | 14 to 21 business days |
|---|---|---|
| First item | US$ 26.51 | US$ 26.51 |
Payment methods
Store description
Greener Books is an enterprise with a particular passion for supporting the environment and sustainability! Our dedicated Customer Care Team are here to assist with your requirement. We believe in equitable and exceptional service to our customers.
Specialty
Text Books, Softcovers, Hardcovers, Used BooksSeller's business information
Greener Books Limited
60 Coronation Road, Park Royal
London, United Kingdom NW10 7PX
Terms of sale
Greener Books endeavours to provide each and every customer with an excellent
shopping experience, backed by our satisfaction guarantee.
* Greener Books Ltd
* P O Box 473, London NW10 7LZ
* customercare@greenerbooks.co.uk, Tel. 07415 427308
* Greener Books Ltd, P O Box 473, London NW10 7LZ
* Company Reg. 06280306, Vat. GB919249889
* Company Rep: Tina Adams
Shipping terms
Orders are usually shipped within 24 hours of confirming sale. Shipping costs are based on books
weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact
you to let you know extra shipping is required.