The Advertising Effect: How to Change Behaviour
Language: English
Published by Oxford University Press, 2014
- Softcover
- Used
Seller: -OnTimeBooks-, Phoenix, AZ, U.S.A.-OnTimeBooks-
AbeBooks seller since March 9, 2023
Condition: Used - Very good
US$ 11.14
Quantity: 1 available
Add to basketItem description from seller
Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail.
Seller Inventory # OTV.0195593928.VG
- Title
- The Advertising Effect: How to Change Behaviour
- Author
- Ferrier, Adam
- Publisher
- Oxford University Press
- Publication year
- 2014
- Condition
- very_good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0195593928
- ISBN 13
- 9780195593921
In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising.
"Synopsis" may belong to another edition of this title.
About the Author
Adam Ferrier is Chief Strategy Officer/Owner of independent advertising agency, CumminsRoss. Prior to this Adam founded and sold Naked Communications, one of Australia's most influential agencies. He's also a registered psychologist and one of Australia's most respected and successful advertisers.
"About the title" may belong to another edition of this title.
-OnTimeBooks-
Phoenix, AZ, U.S.A.
AbeBooks seller since March 9, 2023
Shipping rates within U.S.A.
| Item | 3 to 8 business days | 2 to 6 business days |
|---|---|---|
| First item | US$ 0.00 | US$ 3.99 |
Payment methods
Specialty
Used books of all typesSeller's business information
BookDrop LLC
601 S 54th Ave, STE 101
Phoenix, AZ U.S.A. 85043