The Advertising Effect: How to Change Behaviour Format: Paperback
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Language: English
Published by Oxford University Press, 2014
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- New
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- Title
- The Advertising Effect: How to Change Behaviour Format: Paperback
- Author
- Adam Ferrier
- Publisher
- Oxford University Press
- Publication year
- 2014
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0195593928
- ISBN 13
- 9780195593921
The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.
"Synopsis" may belong to another edition of this title.
About the Author
Adam Ferrier, Chief Strategy Officer, CumminsRoss
Adam Ferrier is Chief Strategy Officer/Owner of independent advertising agency, CumminsRoss. Prior to this Adam founded and sold Naked Communications, one of Australia's most influential agencies. He's also a registered psychologist and one of Australia's most respected and successful advertisers.
Adam Ferrier is Chief Strategy Officer/Owner of independent advertising agency, CumminsRoss. Prior to this Adam founded and sold Naked Communications, one of Australia's most influential agencies. He's also a registered psychologist and one of Australia's most respected and successful advertisers.
"About the title" may belong to another edition of this title.
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