Advertising & IMC: Principles and Practice, 9th Edition
Sandra Moriarty; Nancy Mitchell; William D. Wells
Language: English
Published by Pearson, 2011
- Hardcover
- Used
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
AbeBooks seller since March 24, 2009
Condition: Used - Good
US$ 14.88
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Add to basketItem description from seller
Seller Inventory # G0132163640I3N00
- Title
- Advertising & IMC: Principles and Practice, 9th Edition
- Author
- Sandra Moriarty; Nancy Mitchell; William D. Wells
- Publisher
- Pearson
- Publication year
- 2011
- Condition
- Good
- Dust jacket
- No Jacket
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0132163640
- ISBN 13
- 9780132163644
- Item weight
- 3.41 pounds
Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.
The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
"Synopsis" may belong to another edition of this title.
ThriftBooks-Atlanta
AUSTELL, GA, U.S.A.
AbeBooks seller since March 24, 2009
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