Advertising & IMC: Principles and Practice, 9th Edition

Sandra Moriarty; Nancy Mitchell; William D. Wells

ISBN 10: 0132163640 / ISBN 13: 9780132163644

Published by Pearson (edition 9th), 2011

About this Item

The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Seller Inventory # 0132163640-7-1

Bibliographic Details

• Title: Advertising & IMC: Principles and Practice, 9th Edition
• Publisher: Pearson (edition 9th)
• Publication Date: 2011
• Language: English
• ISBN 10: 0132163640
• ISBN 13: 9780132163644
• Binding: Hardcover
• Edition: 9th.
• Condition: Fair

About this title

Synopsis

<>An accessible and well-written approach to advertising.

 

Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.

 

The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.