Advertising & IMC: Principles and Practice, 9th Edition
Sandra Moriarty; Nancy Mitchell; William D. Wells
Language: English
Published by Pearson (edition 9th), 2011
- Hardcover
- Used

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- Title
- Advertising & IMC: Principles and Practice, 9th Edition
- Author
- Sandra Moriarty; Nancy Mitchell; William D. Wells
- Publisher
- Pearson (edition 9th)
- Publication year
- 2011
- Condition
- Fair
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0132163640
- ISBN 13
- 9780132163644
- Edition
- 9th.
Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.
The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
"Synopsis" may belong to another edition of this title.
BooksRun
Philadelphia, PA, U.S.A.
AbeBooks seller since February 2, 2016
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