Advertising & IMC: Principles and Practice, 9th Edition
Sandra Moriarty; Nancy Mitchell; William D. Wells
Language: English
Published by Pearson, 2011
- Hardcover
- Used
Seller: Bay State Book Company, North Smithfield, RI, U.S.A.Bay State Book Company
AbeBooks seller since January 23, 2023
Condition: Used - Good
US$ 10.48
Quantity: 1 available
Add to basketItem description from seller
The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear. Pages may contain some notes or highlighting, and there might be a "From the library of" label. Boxed set packaging, shrink wrap, or included media like CDs may be missing.
Seller Inventory # BSM.1D9HE
- Title
- Advertising & IMC: Principles and Practice, 9th Edition
- Author
- Sandra Moriarty; Nancy Mitchell; William D. Wells
- Publisher
- Pearson
- Publication year
- 2011
- Condition
- good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0132163640
- ISBN 13
- 9780132163644
Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.
The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
"Synopsis" may belong to another edition of this title.
Bay State Book Company
North Smithfield, RI, U.S.A.
AbeBooks seller since January 23, 2023
Shipping rates within U.S.A.
| Item | 4 to 11 business days | 4 to 10 business days |
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| First item | US$ 0.00 | US$ 6.00 |
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We are a local book store that specializes in used books. Our delivery is quick. Same day shipping most of the time and most books arrive within 5 days or ordering.
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History, fiction, children's booksSeller's business information
Bay State Book Company LLC
473 saint paul st, suite 1 (Bay State Books)
North Smithfield, RI U.S.A. 02896