Advertising & IMC: Principles and Practice, 9th

Moriarty, Sandra, and Mitchell, Nancy D, and Wells, William D

ISBN 10: 0132606313 / ISBN 13: 9780132606318

Published by Prentice Hall, 2012

About this Item

***INTERNATIONAL EDITION*** Read carefully before purchase: This book is the international edition in mint condition with the different ISBN and book cover design (Exclude Chapter 3), the major content is printed in full English as same as the original North American edition. The book printed in black and white, generally send in twenty-four hours after the order confirmed. All shipments contain tracking numbers. Great professional textbook selling experience and expedite shipping service. Sewn binding. Cloth over boards. 688 p. Audience: General/trade.

Seller Inventory # K153B0000479

Bibliographic Details

• Title: Advertising & IMC: Principles and Practice, 9th
• Publisher: Prentice Hall
• Publication Date: 2012
• Language: English
• ISBN 10: 0132606313
• ISBN 13: 9780132606318
• Binding: Trade paperback
• Edition: 9th ed.
• Condition: New in new dust jacket.

About this title

Synopsis

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-- <>An accessible and well-written approach to advertising.

Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.

The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.